The December 2010 issue of Shots features a write-up on TBWA\Vancouver’s campaign on behalf of the Vancouver International Film Festival (VIFF). Shots is one of the world’s leading creative publications, showcasing the best of what is being produced in global advertising , with a particular emphasis on innovation in film.
The article focuses on TBWA\Vancouver’s move away from producing individual 60-second cinema spots for the festival and instead creating a short film that was released non-linearly through the 16 days of the festival. The clips were then posted to the film’s website, thewardensixteen.com, where then can still be viewed.
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