- For Immediate Release -
TBWA\Vancouver wins fourth straight Best of Show at the Lotus Awards
The winners of the 2010 Lotus Advertising Awards were announced during the awards gala evening on November 10th. The Lotus Awards, hosted by the Advertising Agency Association of BC (AAABC), are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the fourth year in a row, TBWA\Vancouver received top honours for ‘Best of Show’, this year for work completed for YMCA of Greater Vancouver. The winning creative, wheredidcommunitygo, was an animated video that questions what has happened to our community. It highlights how disconnected people have become from one another and positions the YMCA as a place where community can be fostered.
“We’re incredibly proud to win for a campaign that made such a difference in our community, enabling the new Downtown Robert Lee YMCA to exceed the big goals it set for its inaugural membership drive.” Says Andrea Southcott, President, TBWA\Vancouver.
The YMCA campaign is a good example of how an agency looks for the most exciting thing that can be done to solve their client’s business problem. Rather than solely creating a traditional media approach, TBWA\ created a conversation around where community went using teaser wild postings and a viral web video.
“The YMCA does so much to strengthen the community and we wanted to actually demonstrate this rather than just tell people with traditional ads. So we built a provocative viral video people could share around and talk about; we went out on the streets with branded yoga mats as wild postings; and we had teams playing ping pong and foosball with the public around the city.” says Paul Little, Creative Director, TBWA\Vancouver.
This is great example of how social media is becoming more and more important at the forefront of campaign planning. The animation can be seen at http://www.wheredidcommunitygo.com/.
In total, TBWA\Vancouver won six Lotus awards for the following:
• Best of Show for YMCA
• (Gold the top award for the category) Best Public Service TV Single for YMCA
• (Gold) Best Other Interactive Digital for YMCA
• (Gold) Best Other Interactive Digital for CNIB (formerly Canadian National Institute for the Blind). This is the first award show with for CNIB since their rebranding and re-entry into the advertising market.
• (Gold) Best Social Media Campaign for Okanagan Spring Brewery
• (Gold) Best use of non-traditional media for Tourism Yukon
• (Merit -the second highest level of distinction) for Certified Management Accountants (CMA)
In addition to Lotus, TBWA\Vancouver received recognition at other prestigious awards shows in the past week – FWA.com, London International Awards, and Advertising and Design Club of Canada (ADCC). The Favorite Website Awards (thefwa.com) featured TBWA’s thewardensixteen.com website for the Vancouver International Film Festival. The FWA is the world’s leading website recognition site, receives over 3 million visits per month, and recognizes the very best in cutting edge web design, At the London International Awards, TBWA\ won Silver for their Vancouver International Film Festival trailer "Subtitles"; at the ADDC Awards, they captured two gold, two silvers, and seven merits.
Contact:
Andrea Southcott, President, andrea.southcott@tbwavan.com
Paul Little, Creative Director, paul.little@tbwavan.com
604-669-4444
http://www.tbwavan.com/
