TBWA\Vancouver announces new MD, promotes Stefan Hawes

Andrea Southcott, President of TBWA\Vancouver, is pleased to announce the appointment of Stefan Hawes as Managing Director for the agency.

Previously, Hawes was Director of Client Services for TBWA\Vancouver. During his tenure, the agency added a depth of talent to the account service team and has successfully won several new accounts, including Okanagan Spring Brewery, the CNIB and the BC Egg Marketing Board. And this year, both Marketing and Strategy magazines shortlisted TBWA\Vancouver for their agency of the year in Canada competitions – TBWA\Vancouver was the only agency west of Toronto on Marketing Magazine’s list.

Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies, as well as his client-side experience, has helped ensure that clients get focused and creative business solutions.

“We are very pleased to announce Stefan’s promotion,” said Andrea Southcott, President of TBWA\Vancouver. “His vision and passion for the business have helped us earn our recognition as one of Canada’s top agencies.”

TBWA\Vancouver wins third straight Best of Show at the Lotus Awards

On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.

For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).

The spot also won the Gold Lotus Award (the top award for the category) for Best TV or Cinema (Over :30) Single.

“Considering the quality of the creative that comes out of Vancouver, it's especially gratifying to have won Best of Show for the third year in a row,” said Paul Little, Creative Director for TBWA\Vancouver.

In total, TBWA\Vancouver won eight Gold Lotus Awards for:

• Best of Show for VIFF
• Best TV or Cinema (Over :30) Single for VIFF
• Best Newspaper Campaign for BCLC
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best Outdoor Single for BCLC
• Best Outdoor Campaign for BCLC
• Best Multimedia Campaign for BCLC
• Best Media Use for BCLC

A complete list of winners is available at: www.lotusawardsannual.com

TBWA\Vancouver sole western agency named to Marketing Magazine’s Top Ten Advertising Agencies list

TBWA\Vancouver, which became 100% locally owned just over two years ago, has been named one of Canada’s Top Ten Advertising Agencies for 2009 by Marketing Magazine. The agency is the only one west of Ontario to be included. Citing the challenging economic environment agencies faced in the last year, Marketing Magazine said that agencies that made it to the top of their list demonstrated “bold steps in response to the recession”, “breakthrough campaigns” and impressive growth.

In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.

With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.

“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”

Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)