Mia Thomsett joins TBWA\Vancouver

TBWA\Vancouver is pleased to announce the addition of award-winning copywriter Mia Thomsett to the creative team.

Mia, a Vancouver native, has returned home after spending the past few years in Toronto working with John St. While there she worked on a variety of clients and across all media. Mia recently collected a One Show Interactive Pencil for client War Child Canada, the same client for which she won a Pencil last year as well.

“I’m very excited about joining the team at TBWA\Vancouver,” say Mia “They’ve got a great perspective on where this business is going and they’re doing the kind of work that I want to be a part of.”

With a relatively small staff but a growing client list including BC Lotteries, Tourism Yukon and Okanagan Spring Brewery Mia adds greater depth to the agency’s creative roster. "We're building the department around people like Mia," says Paul Little, Creative Director at TBWA\Vancouver. "She's smart, innovative and down-to-earth. We're thrilled to have her on the team."

TBWA New AOR for YMCA of Greater Vancouver

TBWA\Vancouver is very pleased to announce that they have a new relationship with the YMCA of Greater Vancouver and will serve as Agency of Record (AOR) for their upcoming projects.

Working with TBWA, the YMCA of Greater Vancouver intends to reposition their brand as a hub for community activity, as well as to develop a consistent brand voice, look and feel. Specific projects include the launch of the new Robert Lee YMCA on Burrard Street in Vancouver, which will become a state-of-the-art health and fitness facility, child care and ‘centre of community’. This site will serve as an example of the diversity of YMCA programs and participants. All other YMCA facilities, including child care and camps, will be benefit from the new YMCA brand positioning.

"We are thrilled to be working with the YMCA team to help them build their brand in the Lower Mainland,” said Jim Southcott, Chief Strategic Officer for TBWA\Vancouver. “There is fairly low awareness currently of the pivotal role they play in strengthening the communities they operate in, and of the breadth of services they offer. We're looking forward to helping them change these perceptions and attract new members to the brand."

“Since 1886 the YMCA of Greater Vancouver has been strengthening children, families and communities through the provision of valuable health, recreation and social services. We are extremely excited to join forces with TBWA to build awareness of, and celebrate, the unique value the YMCA brings to the community,” commented Signi Solmundson, Senior Manager of Communications for the YMCA of Greater Vancouver.

TBWA\Vancouver expects to start rolling out the new brand look in the summer of 2009.