Dec 2, 2010

Marketing names TBWA\Vancouver "Agency of the Year" finalist

TBWA\Vancouver is very pleased to have been included on Marketing Magazine’s list of top Canadian agencies. It’s the second year in a row that the agency has made the list, both times as the sole Western Canadian agency to make the cut.

Marketing Magazine’s criteria in creating the list are innovation, business success and strong creative work. David Brown, Marketing’s managing editor, in his introduction to the list said "It has become axiomatic to say the industry is going through unprecedented change and because of that marketers are increasingly relying on media, PR, digital, experiential, and promotional experts to solve their marcom challenges."

Andrea Southcott, president of TBWA\Vancouver, said “We are thrilled with this recognition. We are included because we were one of a handful of Canadian agencies whose work on behalf of clients demonstrates that we have moved beyond traditional advertising approaches and fully embraced the new realities of the business. Marketing Magazine’s editorial staff consider work across a number of clients to arrive at their decision as to which agencies warrant recognition. And, the work that we are doing has demonstrated client results across traditional and non-traditional mediums, including social media, digital and content creation. We are very excited to have the work that we have done on behalf of our client partners recognized in this way.”

Dec 1, 2010

Media Innovation Awards awards TBWA\Vancouver Gold for YMCA

TBWA\Vancouver received Gold in the "Media Spend Under $250,000" category for its work on behalf of the YMCA of Greater Vancouver at the 2010 MIA Awards. The Media Innovation Awards is Canada's premier awards show recognizing excellence in the planning and buying of media. Now in its 11th year, the show honours the significant role media plays in the marketing mix and recognizes strategic and innovative media ideas.