Feb 3, 2011

TBWA\Vancouver gets high marks on Strategy's Creative Report Card

Strategy Magazine’s Creative report card was released as part of their February issue and TBWA\Vancouver performed well across the board. To create the report Strategy tallies up all the award wins for the previous year and ranks every agency, creative and client in the country. This year, TBWA\Vancouver is the 8th ranked agency out of 83 from across Canada. Additionally, the agency is listed as one of five up and comers highlighted in a special section in the report.

The success of TBWA\Vancouver in the Strategy report card is a reflection of the agency’s goal to do stellar, innovative work. It’s a team effort from all parts of the agency, including TBWA\Vancouver’s clients like the Vancouver International Film Festival VIFF, which ranked as the 4th most awarded client in Canada, and Okanagan Spring Brewery, which came in at 19th.

Fuelling this hugely successful year had by TBWA\Vancouver was creative Addie Gillespie, listed as Canada's 4th ranked copywriter and the 4th ranked art director. Other TBWA\Vancouver creatives listed include John Williamson who ranked 15th as art director, Mia Thomsett who ranked number 51st out of 227 writers, and Jeff Cheung who placed 107th out of 227 art directors. Finally, Paul Little was number 41 as a writer and the 8th ranked Creative Director in Canada.

Jan 7, 2011

Shots Magazine Features VIFF Campaign



The December 2010 issue of Shots features a write-up on TBWA\Vancouver’s campaign on behalf of the Vancouver International Film Festival (VIFF). Shots is one of the world’s leading creative publications, showcasing the best of what is being produced in global advertising , with a particular emphasis on innovation in film.



The article focuses on TBWA\Vancouver’s move away from producing individual 60-second cinema spots for the festival and instead creating a short film that was released non-linearly through the 16 days of the festival. The clips were then posted to the film’s website, thewardensixteen.com, where then can still be viewed.