On November 13th, before hundreds of advertising and marketing industry leaders, the Advertising Agency Association of BC (AAABC) announced the winners of the 2008 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the second year in a row, top honours for "Best of Show" went to TBWA\Vancouver, this time for its client British Columbia Lottery Corporation (BCLC), for their spectacular billboard with the Lotto Super 7 jackpot amount of $27-million literally at the end of a rainbow. Located at the intersection of Hastings and Willingdon in Vancouver, the double-sized billboard was outfitted with several 1,000 watt lights to beam a full-spectrum rainbow into the sky.
The concept was developed at TBWA\Vancouver by Dan Nelken and John Williamson with production by Julian Davis and creative direction by Paul Little. TBWA\Vancouver is the advertising agency of record for four BCLC brands – Lotto Super 7, Set for Life, Play Now and Scratch & Win.
The billboard also won the Lotus Awards (the top award for the category) for
"Best Outdoor Single" & “Best Use of Media”.
In total TBWA\Vancouver won six Lotus Awards and six merits for seven different clients, including:
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best TV or Cinema (Over :30) Single for Vancouver International Film Festival
• Best TV or Cinema (Over :30) Campaign for Vancouver International Film Festival
• Merits for the BCLC, Provincial Health Services Authority, E-Comm 9-1-1, Book Warehouse, Certified Management Accountants and TBWA\Vancouver (self-promotion)
“It was an exciting night for us and our clients” said Andrea Southcott, President of TBWA\Vancouver “It’s great to have this kind of recognition for our creative time in Canada’s most competitive creative market.”
A complete list of winners is available at: www.lotusawardsannual.com.
Dec 19, 2008
Vancity, TBWA\Vancouver Win Bronze at CMA Awards
Vancity’s 2007 Brand Campaign, developed by TBWA\Vancouver, was the bronze winner of the Canadian Marketing Association Awards for the Brand Advertising category.
The national awards show recognizes outstanding marketing campaigns from the past year, efforts that produced top-notch measurable results and broke creative barriers.
Working under the tagline “We all profit”, the campaign included a variety of media: TV spots, a microsite, transit shelter ads, wild postings, a solar powered billboard and an innovative bike share program. Not only did the campaign capture Vancity’s unique personality, it achieved strong business results:
• Share of mind ad awareness for Vancity increased 23%, the highest level ever
• Likelihood to consider Vancity hit a record high, increasing 8% over 2006
• Brand personality attributes saw an increase of 3-5% each quarter
A complete list of winners is available at: www.the-cma.org/awards/awards.asp.
The national awards show recognizes outstanding marketing campaigns from the past year, efforts that produced top-notch measurable results and broke creative barriers.
Working under the tagline “We all profit”, the campaign included a variety of media: TV spots, a microsite, transit shelter ads, wild postings, a solar powered billboard and an innovative bike share program. Not only did the campaign capture Vancity’s unique personality, it achieved strong business results:
• Share of mind ad awareness for Vancity increased 23%, the highest level ever
• Likelihood to consider Vancity hit a record high, increasing 8% over 2006
• Brand personality attributes saw an increase of 3-5% each quarter
A complete list of winners is available at: www.the-cma.org/awards/awards.asp.
Dec 1, 2008
TBWA\Vancouver hires Stefan Hawes
TBWA\Vancouver is very pleased to announce the newest addition to their management team.
Stefan Hawes joined TBWA\Vancouver as Director of Client Services on October 29th. Previously, Stefan was VP Marketing at Coastal Contacts.
As an industry leader, Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies will ensure that clients get focused and creative business solutions.
"We're excited to have Stefan on board," said Andrea Southcott, President of TBWA\Vancouver. "Having worked both client and agency side, he really gets what it takes to deliver bold ideas. He's a great fit with our team."
Stefan Hawes joined TBWA\Vancouver as Director of Client Services on October 29th. Previously, Stefan was VP Marketing at Coastal Contacts.
As an industry leader, Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies will ensure that clients get focused and creative business solutions.
"We're excited to have Stefan on board," said Andrea Southcott, President of TBWA\Vancouver. "Having worked both client and agency side, he really gets what it takes to deliver bold ideas. He's a great fit with our team."
Nov 24, 2008
We're Glad You're Here
Working with longtime partners TBWA\Vancouver, the Vancouver International Film Festival (VIFF) has recently completed this year's ad campaign. In addition to the always anticipated, award winning trailers, the creative includes a boldly designed poster and brutally entertaining online video game.
In the past, VIFF has poked fun at Hollywood's bland, cookie-cutter movies and also celebrated the often quirky nature of entries into VIFF. This year, the creative theme was flipped around and focuses on the theatre attendees.
"It's always a challenge to keep the VIFF trailers fresh and exciting. We thought it would be fun to focus on the festival experience itself and not the films that are showing," says TBWA\Vancouver Creative Director, Paul Little. "It'll be cool to see the audience reaction to funny characters and situations - especially the ones they just experienced themselves, five minutes earlier."
The six spots include; The 'Seat Saver', The 'Over-analyzer', The 'Not Really Into Foreign Films Person', The 'First Question Asker at the Director Q&A Person', The 'Front Row People' and The 'Die-Hard'. Each one is an insight into a true experience that a film-goer has when they attend the festival. We want to recognize and celebrate them by saying "thanks".
"This year marks our 12th year in partnership with VIFF and each year it's a chance for our team to push creatively" says Andrea Southcott, President TBWA\Vancouver. "The spots were filmed locally at the Granville 7 Theatre, working with our partners Soft Citizen, Tonic and GGRP."
The poster, which is hard not to notice no matter where you go in Vancouver, is a graphic interpretation of a film leader. It's clever reference to film can be appreciated by everyone - whether you're an extreme cinephile or a casual attendee of the festival.
The online game, Elbow Wars, was created in partnership with Toronto's Secret Location. The game lets you challenge a friend - or the computer - to a duel for the armrest. The colourful commentary and epic music keep it new and exciting every time you play.
The 27th annual Vancouver International Film Festival will be held September 25 - October 10, 2008.
In the past, VIFF has poked fun at Hollywood's bland, cookie-cutter movies and also celebrated the often quirky nature of entries into VIFF. This year, the creative theme was flipped around and focuses on the theatre attendees.
"It's always a challenge to keep the VIFF trailers fresh and exciting. We thought it would be fun to focus on the festival experience itself and not the films that are showing," says TBWA\Vancouver Creative Director, Paul Little. "It'll be cool to see the audience reaction to funny characters and situations - especially the ones they just experienced themselves, five minutes earlier."
The six spots include; The 'Seat Saver', The 'Over-analyzer', The 'Not Really Into Foreign Films Person', The 'First Question Asker at the Director Q&A Person', The 'Front Row People' and The 'Die-Hard'. Each one is an insight into a true experience that a film-goer has when they attend the festival. We want to recognize and celebrate them by saying "thanks".
"This year marks our 12th year in partnership with VIFF and each year it's a chance for our team to push creatively" says Andrea Southcott, President TBWA\Vancouver. "The spots were filmed locally at the Granville 7 Theatre, working with our partners Soft Citizen, Tonic and GGRP."
The poster, which is hard not to notice no matter where you go in Vancouver, is a graphic interpretation of a film leader. It's clever reference to film can be appreciated by everyone - whether you're an extreme cinephile or a casual attendee of the festival.
The online game, Elbow Wars, was created in partnership with Toronto's Secret Location. The game lets you challenge a friend - or the computer - to a duel for the armrest. The colourful commentary and epic music keep it new and exciting every time you play.
The 27th annual Vancouver International Film Festival will be held September 25 - October 10, 2008.
Nov 23, 2008
Pharmasave, TBWA\Vancouver develop biodegradable bag campaign
Pharmasave is the first pharmacy in Canada to introduce 100 per cent biodegradable and recyclable bags. To get the message out, TBWA\Vancouver developed the bag design and a clever point of purchase launch campaign that highlights the bags unique offering.
Starting the week of July 21, 2008, all 400 Pharmasave stores across Canada began replacing all plastic bags at the checkout counters with biodegradable bags. The Pharmasave bags typically take between nine months to five years to disintegrate compared to regular plastic bags that can take hundreds of years or more to decompose in a landfill.
This isn't just a case of eco-friendly messaging, for an eco-friendly product. According to Canadian Retailer Magazine, "Canadians take home an estimated 55 million plastic carry-out bags a week." The thinking behind this concept was recognizing that people really like plastic bags and have many household uses for them.
"While supporting the notion that plastic bags are bad for the environment, we needed to tell consumers that it is alright to carry Pharmasave's new biodegradable plastic bags as an alternative," said TBWA\Vancouver's President, Andrea Southcott.
Creatively, 100% biodegradability was the jumping off point, but what's also great is that it suggests different ways of reusing the bag while promoting its biodegradability in an easy to read way. If people only read the first sentence, they get all the info they need. If they read the whole thing, it's a light, fun read about a serious topic.
Located at multiple consumer touch points throughout the store, the point of purchase consists of a large die-cut window poster, shelf wobblers and stickers, employee buttons and T-shirts. The imagery, or lack of - in the case of the die-cut design, showcases what the image would look like as if the bags no longer existed. And as a means to demonstrate the true impact on the environment, TBWA\Vancouver has shown the amount of residual earth as a result of the bags breaking down.
"Often environmental messages can be pretty serious. We wanted to make the serious point but do it in a fun and noticeable way." said Creative Director, Paul Little.
TBWA\Vancouver also engaged National Public Relations to develop a media outreach plan which has been gaining traction across the country in both urban and rural TV, Radio and Print Publications.
Starting the week of July 21, 2008, all 400 Pharmasave stores across Canada began replacing all plastic bags at the checkout counters with biodegradable bags. The Pharmasave bags typically take between nine months to five years to disintegrate compared to regular plastic bags that can take hundreds of years or more to decompose in a landfill.
This isn't just a case of eco-friendly messaging, for an eco-friendly product. According to Canadian Retailer Magazine, "Canadians take home an estimated 55 million plastic carry-out bags a week." The thinking behind this concept was recognizing that people really like plastic bags and have many household uses for them.
"While supporting the notion that plastic bags are bad for the environment, we needed to tell consumers that it is alright to carry Pharmasave's new biodegradable plastic bags as an alternative," said TBWA\Vancouver's President, Andrea Southcott.
Creatively, 100% biodegradability was the jumping off point, but what's also great is that it suggests different ways of reusing the bag while promoting its biodegradability in an easy to read way. If people only read the first sentence, they get all the info they need. If they read the whole thing, it's a light, fun read about a serious topic.
Located at multiple consumer touch points throughout the store, the point of purchase consists of a large die-cut window poster, shelf wobblers and stickers, employee buttons and T-shirts. The imagery, or lack of - in the case of the die-cut design, showcases what the image would look like as if the bags no longer existed. And as a means to demonstrate the true impact on the environment, TBWA\Vancouver has shown the amount of residual earth as a result of the bags breaking down.
"Often environmental messages can be pretty serious. We wanted to make the serious point but do it in a fun and noticeable way." said Creative Director, Paul Little.
TBWA\Vancouver also engaged National Public Relations to develop a media outreach plan which has been gaining traction across the country in both urban and rural TV, Radio and Print Publications.
| | |
Nov 22, 2008
TBWA\Vancouver wins BC Tree Fruit assignment
After a wide-ranging agency search, BC Tree Fruits Ltd has awarded TBWA\Vancouver its business. Specifically the agency will re-brand the Ambrosia apple by re-positioning it as a premium product. Agency responsibilities will include brand and visual identity, creative, production and media buying. The campaign is scheduled for launch in fall 2008.
Based in Kelowna, BC Tree Fruits Ltd supplies central services to owner packing organizations and provides sales, marketing and promotional services under the B.C. Leaf brand. They also support their owner organizations in the areas of computer technology and systems, accounting, logistics, packaging and regulatory affairs.
For more information on BC Tree Fruits, please visit www.bctree.com.
Based in Kelowna, BC Tree Fruits Ltd supplies central services to owner packing organizations and provides sales, marketing and promotional services under the B.C. Leaf brand. They also support their owner organizations in the areas of computer technology and systems, accounting, logistics, packaging and regulatory affairs.
For more information on BC Tree Fruits, please visit www.bctree.com.
Nov 21, 2008
TBWA\Vancouver wins Tourism Yukon business
After a nation-wide agency search, TBWA\Vancouver has been awarded the Tourism Yukon business and assumed the Agency of Record (AOR) role on June 10, 2008.
TBWA\Vancouver was awarded the account after an intensive, three-step process that began in April of this year. Three other agencies were also shortlisted. Agency responsibilities include strategic planning, creative production and media planning and buying.
"We are thrilled to add a tourism account to our roster," said TBWA\Vancouver's Chief Strategic Officer, Jim Southcott, "And we are proud that it will be for the Yukon, a travel experience unlike any other in the world. It's also an account I'm very familiar with," said Southcott, who worked on the account from 1992 to 1994 when he was at BBDO Vancouver, "so I'm looking forward to returning to the North."
"We are excited to be working with TBWA\Vancouver," said Denny Kobayashi of Tourism Yukon. "Their passion for our business was clear from the start. We are confident that they will evolve our brand and take it to the next level."
TBWA will kick-start its relationship with their new client at a strategic planning session in Whitehorse in July. A new campaign is expected to run as early as this fall in Vancouver, Calgary and Edmonton.
TBWA\Vancouver was awarded the account after an intensive, three-step process that began in April of this year. Three other agencies were also shortlisted. Agency responsibilities include strategic planning, creative production and media planning and buying.
"We are thrilled to add a tourism account to our roster," said TBWA\Vancouver's Chief Strategic Officer, Jim Southcott, "And we are proud that it will be for the Yukon, a travel experience unlike any other in the world. It's also an account I'm very familiar with," said Southcott, who worked on the account from 1992 to 1994 when he was at BBDO Vancouver, "so I'm looking forward to returning to the North."
"We are excited to be working with TBWA\Vancouver," said Denny Kobayashi of Tourism Yukon. "Their passion for our business was clear from the start. We are confident that they will evolve our brand and take it to the next level."
TBWA will kick-start its relationship with their new client at a strategic planning session in Whitehorse in July. A new campaign is expected to run as early as this fall in Vancouver, Calgary and Edmonton.
Nov 20, 2008
Canpages, TBWA\Vancouver launch online directory campaign
Canpages Inc. has launched a new campaign in Toronto promoting canpages.ca as the most advanced online directory. And how best to illustrate this claim? By featuring video or photography of commonly searched business categories and then filtering the images into computerized characters, also known as ASCII code.
The stylized imagery, developed by agency TBWA\Vancouver, utilizes magazines and online banners targeting web-savvy Torontonians. Canpages.ca offers visitors a unique experience of local, relevant, rich content and narrows options which allows people to find what they are looking for faster, and includes advanced search tools such as advertiser's videos and a map-based interface.
"We're excited about the campaign," said Olivier Vincent, President and CEO of Canpages. "The creative by TBWA\Vancouver clearly demonstrates that we are digitally innovative."
The stylized imagery, developed by agency TBWA\Vancouver, utilizes magazines and online banners targeting web-savvy Torontonians. Canpages.ca offers visitors a unique experience of local, relevant, rich content and narrows options which allows people to find what they are looking for faster, and includes advanced search tools such as advertiser's videos and a map-based interface.
"We're excited about the campaign," said Olivier Vincent, President and CEO of Canpages. "The creative by TBWA\Vancouver clearly demonstrates that we are digitally innovative."
Nov 18, 2008
TBWA\Vancouver Finalist, Winner at Bessies
TBWA\Vancouver was both a finalist and a winner at the 2008 Bessie Awards. The annual show, produced by the Television Bureau of Canada and the Broadcast Executives Society, honours outstanding TV ads from across the country.
TBWA\Vancouver's television ad "Buckets" for client Vancity Savings Credit Union was one of only 14 gold awards presented this year. In the spot, an igloo-dwelling couple discuss Vancity's Climate Change Mortgage as their home melts around them.
"It's nice to know we can do our part for the environment and win awards while doing it," said creative director Paul Little. "It's a proud win for us."
TBWA\Vancouver's television ad "Buckets" for client Vancity Savings Credit Union was one of only 14 gold awards presented this year. In the spot, an igloo-dwelling couple discuss Vancity's Climate Change Mortgage as their home melts around them.
"It's nice to know we can do our part for the environment and win awards while doing it," said creative director Paul Little. "It's a proud win for us."
Jun 4, 2008
TBWA\Vancouver Young Lions Win Competition
TBWA\Vancouver is very pleased to announce that two members of our creative department, Jon Murray and Addie Gillespie, are national winners in the 2008 Young Lions competition sponsored by the Globe and Mail.
Jon and Addie, both copywriters for the agency, won for their concept in the Print Category. As a result of their efforts, Jon and Addie have won a trip to Cannes and the opportunity to compete in the International Young Lions Competition at the Cannes Festival in June.
The Young Lions competition is open to Canadian advertising creatives who are under the age of 28. Participants were given 24 hours to create an ad for print or online executions, or 48 hours for film ads.
"We're really proud of Jon and Addie" said Paul Little, Creative Director at TBWA\Vancouver. "Going to Cannes is a great experience and a fantastic reward for a lot of hard work and great thinking."
A complete list of winners is available at http://www.globelink.ca/mediacentral/youngcreatives/winners
Jon and Addie, both copywriters for the agency, won for their concept in the Print Category. As a result of their efforts, Jon and Addie have won a trip to Cannes and the opportunity to compete in the International Young Lions Competition at the Cannes Festival in June.
The Young Lions competition is open to Canadian advertising creatives who are under the age of 28. Participants were given 24 hours to create an ad for print or online executions, or 48 hours for film ads.
"We're really proud of Jon and Addie" said Paul Little, Creative Director at TBWA\Vancouver. "Going to Cannes is a great experience and a fantastic reward for a lot of hard work and great thinking."
A complete list of winners is available at http://www.globelink.ca/mediacentral/youngcreatives/winners
Subscribe to:
Posts (Atom)