July 21, 2010 By Marketing staff
With the entry deadline only days away, the co-chairs for the 2010 Digital Marketing Awards have confirmed their jury.
Thirteen of the industry's best digital thinkers and doers will participate in the judging process for Marketing's annual awards show dedicated entirely to recognizing and celebrating the country's best digital marketing.
"The Digital Marketing Awards showcase Canada's best digital creative work and with the explosive growth of mobile platforms, this year's awards have never been more relevant," said Web2Mobile's Deborah Hall, who will co-chair the jury along with Philippe Meunier, chief creative officer at Sid Lee.
"Digital pioneers are finding even more opportunities to develop unique, compelling, multi-layered campaigns that resonate with today's uber-connected, on-the-go consumer," she said.
The jury includes:
• Robert Booth, head of interactive media planning for Bos
• Christina Brown, creative vice-president for CloudRaker
• Julie Marchesseault, account director for Nurun
• Pierre-Etienne Poulin, president at Mécano
• Jennifer Varvaresso, interactive creative director for Lg2
• Jordan Kay, director of e-commerce for National Money Mart
• Pema Hegan, partner and managing director for Rethink, Toronto
• Adam Oliveira, executive creative director for Quizative
• David Toner, director, brand marketing for CNET
• Jono Holmes, copywriter for Taxi Toronto
• Pete Breton, co-chief creative officer Cossette, Toronto
• Paul Little, creative director for TBWA\Vancouver
• Steve Savic, designer for Critical Mass
Earlier this year, the co-chairs decided to remove some categories from the 2010 competition "to make it easier to enter and simpler to judge," said Hall.
The Media, E-commerce and E-mail categories were dropped, while a few other categories were renamed to better represent their modern content.
The categories have been divided into three groups:
• Online Advertising: Distributed content
• Websites: Destination is the site, content is at the destination
• Other Digital Media: Ads or technology that does not fit into the traditional categories
"The Digital Marketing Awards promote the importance of digital developments and innovation, as we look toward a universally digital future," said Meunier. "Interactivity is no longer a discipline unto itself; it is an increasingly inherent and essential part of all disciplines, and signifies the way of the future."
To enter or for more information visit: MarketingMag.ca/dma/index.html.
The Digital Marketing Awards winners will be honoured Nov. 2 following the day-long Digital Day conference in Toronto, jointly organized by Marketing and the Canadian Marketing Association.
