TBWA\Vancouver is very pleased to announce they have been awarded a project by the Canadian Breast Cancer Foundation BC/Yukon Region. On behalf of the Foundation, the agency will develop an awareness campaign targeting young women between the ages of 18 and 25 in BC and the Yukon.
"We are excited to be working with the Canadian Breast Cancer Foundation,” said Andrea Southcott, President of TBWA\Vancouver. “They set forth an interesting challenge: to reach an audience that is typically not included in breast cancer awareness campaigns. Our team pulled together some great ideas and we look forward to seeing them come to life.”
The agency was awarded the project on November 24th following a pitch process. Responsibilities will include strategic planning, social media strategy, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Janet Michell, Director, Communications & Public Education. “We were impressed by the insights they collected and the ideas they put together. The Young Women’s Breast Health Campaign is certain to be a success.”
TBWA\Vancouver expects the campaign to launch in early 2010.
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