TBWA\Vancouver is very pleased to announce they have been awarded a project by the Canadian Breast Cancer Foundation BC/Yukon Region. On behalf of the Foundation, the agency will develop an awareness campaign targeting young women between the ages of 18 and 25 in BC and the Yukon.
"We are excited to be working with the Canadian Breast Cancer Foundation,” said Andrea Southcott, President of TBWA\Vancouver. “They set forth an interesting challenge: to reach an audience that is typically not included in breast cancer awareness campaigns. Our team pulled together some great ideas and we look forward to seeing them come to life.”
The agency was awarded the project on November 24th following a pitch process. Responsibilities will include strategic planning, social media strategy, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Janet Michell, Director, Communications & Public Education. “We were impressed by the insights they collected and the ideas they put together. The Young Women’s Breast Health Campaign is certain to be a success.”
TBWA\Vancouver expects the campaign to launch in early 2010.
Nov 24, 2009
TBWA\Vancouver announces new MD, promotes Stefan Hawes
Andrea Southcott, President of TBWA\Vancouver, is pleased to announce the appointment of Stefan Hawes as Managing Director for the agency.
Previously, Hawes was Director of Client Services for TBWA\Vancouver. During his tenure, the agency added a depth of talent to the account service team and has successfully won several new accounts, including Okanagan Spring Brewery, the CNIB and the BC Egg Marketing Board. And this year, both Marketing and Strategy magazines shortlisted TBWA\Vancouver for their agency of the year in Canada competitions – TBWA\Vancouver was the only agency west of Toronto on Marketing Magazine’s list.
Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies, as well as his client-side experience, has helped ensure that clients get focused and creative business solutions.
“We are very pleased to announce Stefan’s promotion,” said Andrea Southcott, President of TBWA\Vancouver. “His vision and passion for the business have helped us earn our recognition as one of Canada’s top agencies.”
Previously, Hawes was Director of Client Services for TBWA\Vancouver. During his tenure, the agency added a depth of talent to the account service team and has successfully won several new accounts, including Okanagan Spring Brewery, the CNIB and the BC Egg Marketing Board. And this year, both Marketing and Strategy magazines shortlisted TBWA\Vancouver for their agency of the year in Canada competitions – TBWA\Vancouver was the only agency west of Toronto on Marketing Magazine’s list.
Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies, as well as his client-side experience, has helped ensure that clients get focused and creative business solutions.
“We are very pleased to announce Stefan’s promotion,” said Andrea Southcott, President of TBWA\Vancouver. “His vision and passion for the business have helped us earn our recognition as one of Canada’s top agencies.”
Nov 5, 2009
TBWA\Vancouver wins third straight Best of Show at the Lotus Awards
On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).
The spot also won the Gold Lotus Award (the top award for the category) for Best TV or Cinema (Over :30) Single.
“Considering the quality of the creative that comes out of Vancouver, it's especially gratifying to have won Best of Show for the third year in a row,” said Paul Little, Creative Director for TBWA\Vancouver.
In total, TBWA\Vancouver won eight Gold Lotus Awards for:
• Best of Show for VIFF
• Best TV or Cinema (Over :30) Single for VIFF
• Best Newspaper Campaign for BCLC
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best Outdoor Single for BCLC
• Best Outdoor Campaign for BCLC
• Best Multimedia Campaign for BCLC
• Best Media Use for BCLC
A complete list of winners is available at: www.lotusawardsannual.com
For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).
The spot also won the Gold Lotus Award (the top award for the category) for Best TV or Cinema (Over :30) Single.
“Considering the quality of the creative that comes out of Vancouver, it's especially gratifying to have won Best of Show for the third year in a row,” said Paul Little, Creative Director for TBWA\Vancouver.
In total, TBWA\Vancouver won eight Gold Lotus Awards for:
• Best of Show for VIFF
• Best TV or Cinema (Over :30) Single for VIFF
• Best Newspaper Campaign for BCLC
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best Outdoor Single for BCLC
• Best Outdoor Campaign for BCLC
• Best Multimedia Campaign for BCLC
• Best Media Use for BCLC
A complete list of winners is available at: www.lotusawardsannual.com
Nov 4, 2009
TBWA\Vancouver sole western agency named to Marketing Magazine’s Top Ten Advertising Agencies list
TBWA\Vancouver, which became 100% locally owned just over two years ago, has been named one of Canada’s Top Ten Advertising Agencies for 2009 by Marketing Magazine. The agency is the only one west of Ontario to be included. Citing the challenging economic environment agencies faced in the last year, Marketing Magazine said that agencies that made it to the top of their list demonstrated “bold steps in response to the recession”, “breakthrough campaigns” and impressive growth.
In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.
With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.
“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”
Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)
In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.
With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.
“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”
Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)
Oct 5, 2009
TBWA New AOR for British Columbia Egg Marketing Board (BCEMB)
TBWA\Vancouver is pleased to announce that they have been chosen as Agency of Record (AOR) for the British Columbia Egg Marketing Board (BCEMB).
"We are thrilled to be working with the BCEMB,” said Andrea Southcott, President of TBWA\Vancouver. “They’re a group that is very open to new and innovative ways of doing things. It’s a strategic and creative opportunity that we are excited to take on.”
The agency was awarded the business on September 21st following a month long pitch process. Responsibilities will include strategic planning, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Grace Cho, Communications and Marketing Coordinator for BCEMB. “We are impressed by their depth of consumer understanding and their strategic acumen. We look forward to applying that and their creative capabilities to our business.”
"We are thrilled to be working with the BCEMB,” said Andrea Southcott, President of TBWA\Vancouver. “They’re a group that is very open to new and innovative ways of doing things. It’s a strategic and creative opportunity that we are excited to take on.”
The agency was awarded the business on September 21st following a month long pitch process. Responsibilities will include strategic planning, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Grace Cho, Communications and Marketing Coordinator for BCEMB. “We are impressed by their depth of consumer understanding and their strategic acumen. We look forward to applying that and their creative capabilities to our business.”
Sep 4, 2009
A tour of the Canadian cinematic circuit
Published: Friday, September 04, 2009
Chris Knight, Weekend National Post / Art Section
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The Vancouver International Film Festival begins on Oct. 1 and won't release its lineup until Sept. 9 (with a sneak preview guide out the day before), but for a flavour of the festival one need only check out the faux trailers from last year's event, available at youtube.com/user/VIFF08.
"Thanks to all the people who asked the first question at the director Q&A sessions," one of the mock-serious trailers begins. "Courageously breaking the uncomfortable silence, even though you kind of hate the way your voice sounds and there's always a chance you'll butcher that foreign director's name or ask a question that makes you sound stupid. But you stepped up and diffused the awkward bomb for everyone in the room."
Another trailer cuts right to the chase. "Thanks to all the people who waited in the rush line. Especially if you were the first to be denied." It isn't every festival that publicly praises those who showed up and didn't even get in.
Chris Knight, Weekend National Post / Art Section
--
-
The Vancouver International Film Festival begins on Oct. 1 and won't release its lineup until Sept. 9 (with a sneak preview guide out the day before), but for a flavour of the festival one need only check out the faux trailers from last year's event, available at youtube.com/user/VIFF08.
"Thanks to all the people who asked the first question at the director Q&A sessions," one of the mock-serious trailers begins. "Courageously breaking the uncomfortable silence, even though you kind of hate the way your voice sounds and there's always a chance you'll butcher that foreign director's name or ask a question that makes you sound stupid. But you stepped up and diffused the awkward bomb for everyone in the room."
Another trailer cuts right to the chase. "Thanks to all the people who waited in the rush line. Especially if you were the first to be denied." It isn't every festival that publicly praises those who showed up and didn't even get in.
Aug 17, 2009
TBWA\Vancouver hired as agency partner for CNIB
TBWA\Vancouver was selected by CNIB as its agency partner to support the vision health and services charity in taking its brand marketing strategies in a bold new direction.
Together they will work to improve public awareness of CNIB and the broad range of services it offers people living with vision loss, and attract new clients and supporters to the organization.
A June planning session kicked off strategy development work that will inform the charity’s brand marketing efforts going forward, including a possible nationwide campaign later in the fall.
Jim Southcott, TBWA\Vancouver’s chief strategic officer, is excited to add CNIB to the agency’s roster of charitable organizations, and is particularly thrilled about being able to work with them at a national level.
“In this competitive market, you have to be truly creative to get people to change their habits and give to a good cause. We are looking forward to taking CNIB’s brand to a new level and making some noise,” said Southcott.
“Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life,” said Tim Alcock, Vice President, Marketing and Communications, CNIB. “We look forward to working with the TBWA team to enhance CNIB’s profile in the community and highlight the vital role we play in transforming people’s lives every day.”
Together they will work to improve public awareness of CNIB and the broad range of services it offers people living with vision loss, and attract new clients and supporters to the organization.
A June planning session kicked off strategy development work that will inform the charity’s brand marketing efforts going forward, including a possible nationwide campaign later in the fall.
Jim Southcott, TBWA\Vancouver’s chief strategic officer, is excited to add CNIB to the agency’s roster of charitable organizations, and is particularly thrilled about being able to work with them at a national level.
“In this competitive market, you have to be truly creative to get people to change their habits and give to a good cause. We are looking forward to taking CNIB’s brand to a new level and making some noise,” said Southcott.
“Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life,” said Tim Alcock, Vice President, Marketing and Communications, CNIB. “We look forward to working with the TBWA team to enhance CNIB’s profile in the community and highlight the vital role we play in transforming people’s lives every day.”
Jun 5, 2009
Mia Thomsett joins TBWA\Vancouver
TBWA\Vancouver is pleased to announce the addition of award-winning copywriter Mia Thomsett to the creative team.
Mia, a Vancouver native, has returned home after spending the past few years in Toronto working with John St. While there she worked on a variety of clients and across all media. Mia recently collected a One Show Interactive Pencil for client War Child Canada, the same client for which she won a Pencil last year as well.
“I’m very excited about joining the team at TBWA\Vancouver,” say Mia “They’ve got a great perspective on where this business is going and they’re doing the kind of work that I want to be a part of.”
With a relatively small staff but a growing client list including BC Lotteries, Tourism Yukon and Okanagan Spring Brewery Mia adds greater depth to the agency’s creative roster. "We're building the department around people like Mia," says Paul Little, Creative Director at TBWA\Vancouver. "She's smart, innovative and down-to-earth. We're thrilled to have her on the team."
Mia, a Vancouver native, has returned home after spending the past few years in Toronto working with John St. While there she worked on a variety of clients and across all media. Mia recently collected a One Show Interactive Pencil for client War Child Canada, the same client for which she won a Pencil last year as well.
“I’m very excited about joining the team at TBWA\Vancouver,” say Mia “They’ve got a great perspective on where this business is going and they’re doing the kind of work that I want to be a part of.”
With a relatively small staff but a growing client list including BC Lotteries, Tourism Yukon and Okanagan Spring Brewery Mia adds greater depth to the agency’s creative roster. "We're building the department around people like Mia," says Paul Little, Creative Director at TBWA\Vancouver. "She's smart, innovative and down-to-earth. We're thrilled to have her on the team."
Jun 1, 2009
TBWA New AOR for YMCA of Greater Vancouver
TBWA\Vancouver is very pleased to announce that they have a new relationship with the YMCA of Greater Vancouver and will serve as Agency of Record (AOR) for their upcoming projects.
Working with TBWA, the YMCA of Greater Vancouver intends to reposition their brand as a hub for community activity, as well as to develop a consistent brand voice, look and feel. Specific projects include the launch of the new Robert Lee YMCA on Burrard Street in Vancouver, which will become a state-of-the-art health and fitness facility, child care and ‘centre of community’. This site will serve as an example of the diversity of YMCA programs and participants. All other YMCA facilities, including child care and camps, will be benefit from the new YMCA brand positioning.
"We are thrilled to be working with the YMCA team to help them build their brand in the Lower Mainland,” said Jim Southcott, Chief Strategic Officer for TBWA\Vancouver. “There is fairly low awareness currently of the pivotal role they play in strengthening the communities they operate in, and of the breadth of services they offer. We're looking forward to helping them change these perceptions and attract new members to the brand."
“Since 1886 the YMCA of Greater Vancouver has been strengthening children, families and communities through the provision of valuable health, recreation and social services. We are extremely excited to join forces with TBWA to build awareness of, and celebrate, the unique value the YMCA brings to the community,” commented Signi Solmundson, Senior Manager of Communications for the YMCA of Greater Vancouver.
TBWA\Vancouver expects to start rolling out the new brand look in the summer of 2009.
Working with TBWA, the YMCA of Greater Vancouver intends to reposition their brand as a hub for community activity, as well as to develop a consistent brand voice, look and feel. Specific projects include the launch of the new Robert Lee YMCA on Burrard Street in Vancouver, which will become a state-of-the-art health and fitness facility, child care and ‘centre of community’. This site will serve as an example of the diversity of YMCA programs and participants. All other YMCA facilities, including child care and camps, will be benefit from the new YMCA brand positioning.
"We are thrilled to be working with the YMCA team to help them build their brand in the Lower Mainland,” said Jim Southcott, Chief Strategic Officer for TBWA\Vancouver. “There is fairly low awareness currently of the pivotal role they play in strengthening the communities they operate in, and of the breadth of services they offer. We're looking forward to helping them change these perceptions and attract new members to the brand."
“Since 1886 the YMCA of Greater Vancouver has been strengthening children, families and communities through the provision of valuable health, recreation and social services. We are extremely excited to join forces with TBWA to build awareness of, and celebrate, the unique value the YMCA brings to the community,” commented Signi Solmundson, Senior Manager of Communications for the YMCA of Greater Vancouver.
TBWA\Vancouver expects to start rolling out the new brand look in the summer of 2009.
May 27, 2009
TBWA\Vancouver Wins at Bessies
TBWA\Vancouver was both a finalist and a winner at the 2009 Bessie Awards. The annual show, produced by the Television Bureau of Canada and the Broadcast Executives Society, honours outstanding TV ads from across the country.
The agency collected 2 Golds for work done on behalf of the Vancouver International Film Festival (VIFF), one for a single ad and one for the campaign. As well, writers Jon Murray and Addie Gillespie were honoured with a craft award for writing for their work on VIFF.
"It's a great relationship between the VIFF team and TBWA and a great relationship is always at the heart of good work," said creative director Paul Little. "It's a proud win for us."
As well, TBWA\Vancouver’s work for BCLC’s Set for Life campaign was a finalist for TV single and in the Integrated category.
For more information regarding the awards, go to The Bessies - 2009 Winners
Bessie Gold Single - VIFF "Over Analyzer"
Bessie Gold Campaign - VIFF "Seat Saver"
The agency collected 2 Golds for work done on behalf of the Vancouver International Film Festival (VIFF), one for a single ad and one for the campaign. As well, writers Jon Murray and Addie Gillespie were honoured with a craft award for writing for their work on VIFF.
"It's a great relationship between the VIFF team and TBWA and a great relationship is always at the heart of good work," said creative director Paul Little. "It's a proud win for us."
As well, TBWA\Vancouver’s work for BCLC’s Set for Life campaign was a finalist for TV single and in the Integrated category.
For more information regarding the awards, go to The Bessies - 2009 Winners
Bessie Gold Single - VIFF "Over Analyzer"
Bessie Gold Campaign - VIFF "Seat Saver"
May 14, 2009
James Pelletier joins TBWA\Vancouver
TBWA\Vancouver is pleased to announce that James Pelletier has joined the agency in a hybrid role as Account Director/Director Digital Strategy.
Most recently, James was with Tribal DDB. Working directly with TBWA\Vancouver’s clients, James will ensure that they get strong strategic thinking and focused creative solutions.
“James has a passion for the interactive space but he’s also a strong big-picture thinker,” says Stefan Hawes, Director of Client Services at TBWA\Vancouver. “With our ‘no silos’ approach where everyone works across all media, he was an ideal fit for our agency. Now he can provide interactive strategies across all our clients’ businesses, and also have a greater depth of engagement with a few key clients.”
We are delighted to welcome James to our team
Most recently, James was with Tribal DDB. Working directly with TBWA\Vancouver’s clients, James will ensure that they get strong strategic thinking and focused creative solutions.
“James has a passion for the interactive space but he’s also a strong big-picture thinker,” says Stefan Hawes, Director of Client Services at TBWA\Vancouver. “With our ‘no silos’ approach where everyone works across all media, he was an ideal fit for our agency. Now he can provide interactive strategies across all our clients’ businesses, and also have a greater depth of engagement with a few key clients.”
We are delighted to welcome James to our team
Feb 12, 2009
Second In The Annual Bestadsontv.com Rankings
TBWA\Vancouver Ranked Second in Canada in the 6th Annual Bestadsontv.com Rankings. The Best Ads Rankings rate the world's leading advertising agencies, clients and production companies according to the quality of their creative work during the year.
Canada ranked 7th globally and in Canada the rankings are as follows:
Canada ranked 7th globally and in Canada the rankings are as follows:
Jan 19, 2009
Okanagan Spring Brewery Awards AOR to TBWA\Vancouver
TBWA\Vancouver is thrilled to announce that they have been awarded the Okanagan Spring Brewery business and will assume the Agency of Record (AOR) role. Established in 1985 with a goal of offering an alternative to the mainstream beers of the region, Okanagan Spring is BC’s most popular craft beer.
“We are very excited to be working with the Okanagan Spring team. They're a great group of guys and the beer is excellent. But most importantly, there's a real opportunity to help them craft their brand story," said TBWA\Vancouver's Creative Director, Paul Little.
TBWA\Vancouver was awarded the account after a two-stage process that began in November 2008. Agency responsibilities will include strategic planning and creative production.
“We are very happy to have the chance to work with TBWA\Vancouver,” said Bryce Zurowski, Regional Vice-President of Okanagan Spring Brewery. “They’ve got an amazing track record in our category and their passion for our business was clear from the start. That, along with their proven ability to develop powerful voices for other local brands, was a winning combination."
TBWA will kick-start its relationship with their new client this month.
“We are very excited to be working with the Okanagan Spring team. They're a great group of guys and the beer is excellent. But most importantly, there's a real opportunity to help them craft their brand story," said TBWA\Vancouver's Creative Director, Paul Little.
TBWA\Vancouver was awarded the account after a two-stage process that began in November 2008. Agency responsibilities will include strategic planning and creative production.
“We are very happy to have the chance to work with TBWA\Vancouver,” said Bryce Zurowski, Regional Vice-President of Okanagan Spring Brewery. “They’ve got an amazing track record in our category and their passion for our business was clear from the start. That, along with their proven ability to develop powerful voices for other local brands, was a winning combination."
TBWA will kick-start its relationship with their new client this month.
Jan 14, 2009
2008 Applied Arts Interactive Annual
TBWA\Vancouver’s viral game for the Vancouver International Film Festival (VIFF) has been included in the 2008 Applied Arts Interactive Annual, Canada’s premier magazine of visual communications that features the best of both national and international creative.
The one- or two-player game introduces a “brutal and unforgiving sport”, Elbow Wars. If you've ever wanted to elbow someone in the facebone for hogging the arm rest at a movie theatre, now's your chance: play the game at www.elbowwars.com.
The concept was developed by Creative Director Paul Little and the in-house interactive team of Monica Buck and Bruce Sinclair, with copywriting by Addie Gillespie and Jon Murray. Production was done by Mike Hasinoff.
The Annual is published in March, 2009. A complete list of winners will be available at www.appliedartsmag.com.
The one- or two-player game introduces a “brutal and unforgiving sport”, Elbow Wars. If you've ever wanted to elbow someone in the facebone for hogging the arm rest at a movie theatre, now's your chance: play the game at www.elbowwars.com.
The concept was developed by Creative Director Paul Little and the in-house interactive team of Monica Buck and Bruce Sinclair, with copywriting by Addie Gillespie and Jon Murray. Production was done by Mike Hasinoff.
The Annual is published in March, 2009. A complete list of winners will be available at www.appliedartsmag.com.
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