TBWA\Vancouver sole western agency named to Marketing Magazine’s Top Ten Advertising Agencies list

TBWA\Vancouver, which became 100% locally owned just over two years ago, has been named one of Canada’s Top Ten Advertising Agencies for 2009 by Marketing Magazine. The agency is the only one west of Ontario to be included. Citing the challenging economic environment agencies faced in the last year, Marketing Magazine said that agencies that made it to the top of their list demonstrated “bold steps in response to the recession”, “breakthrough campaigns” and impressive growth.

In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.

With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.

“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”

Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)