TBWA\Vancouver is thrilled to announce that they have been awarded the Okanagan Spring Brewery business and will assume the Agency of Record (AOR) role. Established in 1985 with a goal of offering an alternative to the mainstream beers of the region, Okanagan Spring is BC’s most popular craft beer.
“We are very excited to be working with the Okanagan Spring team. They're a great group of guys and the beer is excellent. But most importantly, there's a real opportunity to help them craft their brand story," said TBWA\Vancouver's Creative Director, Paul Little.
TBWA\Vancouver was awarded the account after a two-stage process that began in November 2008. Agency responsibilities will include strategic planning and creative production.
“We are very happy to have the chance to work with TBWA\Vancouver,” said Bryce Zurowski, Regional Vice-President of Okanagan Spring Brewery. “They’ve got an amazing track record in our category and their passion for our business was clear from the start. That, along with their proven ability to develop powerful voices for other local brands, was a winning combination."
TBWA will kick-start its relationship with their new client this month.
Jan 14, 2009
2008 Applied Arts Interactive Annual
TBWA\Vancouver’s viral game for the Vancouver International Film Festival (VIFF) has been included in the 2008 Applied Arts Interactive Annual, Canada’s premier magazine of visual communications that features the best of both national and international creative.
The one- or two-player game introduces a “brutal and unforgiving sport”, Elbow Wars. If you've ever wanted to elbow someone in the facebone for hogging the arm rest at a movie theatre, now's your chance: play the game at www.elbowwars.com.
The concept was developed by Creative Director Paul Little and the in-house interactive team of Monica Buck and Bruce Sinclair, with copywriting by Addie Gillespie and Jon Murray. Production was done by Mike Hasinoff.
The Annual is published in March, 2009. A complete list of winners will be available at www.appliedartsmag.com.
The one- or two-player game introduces a “brutal and unforgiving sport”, Elbow Wars. If you've ever wanted to elbow someone in the facebone for hogging the arm rest at a movie theatre, now's your chance: play the game at www.elbowwars.com.
The concept was developed by Creative Director Paul Little and the in-house interactive team of Monica Buck and Bruce Sinclair, with copywriting by Addie Gillespie and Jon Murray. Production was done by Mike Hasinoff.
The Annual is published in March, 2009. A complete list of winners will be available at www.appliedartsmag.com.
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