TBWA\Vancouver was selected by CNIB as its agency partner to support the vision health and services charity in taking its brand marketing strategies in a bold new direction.
Together they will work to improve public awareness of CNIB and the broad range of services it offers people living with vision loss, and attract new clients and supporters to the organization.
A June planning session kicked off strategy development work that will inform the charity’s brand marketing efforts going forward, including a possible nationwide campaign later in the fall.
Jim Southcott, TBWA\Vancouver’s chief strategic officer, is excited to add CNIB to the agency’s roster of charitable organizations, and is particularly thrilled about being able to work with them at a national level.
“In this competitive market, you have to be truly creative to get people to change their habits and give to a good cause. We are looking forward to taking CNIB’s brand to a new level and making some noise,” said Southcott.
“Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life,” said Tim Alcock, Vice President, Marketing and Communications, CNIB. “We look forward to working with the TBWA team to enhance CNIB’s profile in the community and highlight the vital role we play in transforming people’s lives every day.”
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