Marketing names TBWA\Vancouver "Agency of the Year" finalist

TBWA\Vancouver is very pleased to have been included on Marketing Magazine’s list of top Canadian agencies. It’s the second year in a row that the agency has made the list, both times as the sole Western Canadian agency to make the cut.

Marketing Magazine’s criteria in creating the list are innovation, business success and strong creative work. David Brown, Marketing’s managing editor, in his introduction to the list said "It has become axiomatic to say the industry is going through unprecedented change and because of that marketers are increasingly relying on media, PR, digital, experiential, and promotional experts to solve their marcom challenges."

Andrea Southcott, president of TBWA\Vancouver, said “We are thrilled with this recognition. We are included because we were one of a handful of Canadian agencies whose work on behalf of clients demonstrates that we have moved beyond traditional advertising approaches and fully embraced the new realities of the business. Marketing Magazine’s editorial staff consider work across a number of clients to arrive at their decision as to which agencies warrant recognition. And, the work that we are doing has demonstrated client results across traditional and non-traditional mediums, including social media, digital and content creation. We are very excited to have the work that we have done on behalf of our client partners recognized in this way.”