On November 13th, before hundreds of advertising and marketing industry leaders, the Advertising Agency Association of BC (AAABC) announced the winners of the 2008 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the second year in a row, top honours for "Best of Show" went to TBWA\Vancouver, this time for its client British Columbia Lottery Corporation (BCLC), for their spectacular billboard with the Lotto Super 7 jackpot amount of $27-million literally at the end of a rainbow. Located at the intersection of Hastings and Willingdon in Vancouver, the double-sized billboard was outfitted with several 1,000 watt lights to beam a full-spectrum rainbow into the sky.
The concept was developed at TBWA\Vancouver by Dan Nelken and John Williamson with production by Julian Davis and creative direction by Paul Little. TBWA\Vancouver is the advertising agency of record for four BCLC brands – Lotto Super 7, Set for Life, Play Now and Scratch & Win.
The billboard also won the Lotus Awards (the top award for the category) for
"Best Outdoor Single" & “Best Use of Media”.
In total TBWA\Vancouver won six Lotus Awards and six merits for seven different clients, including:
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best TV or Cinema (Over :30) Single for Vancouver International Film Festival
• Best TV or Cinema (Over :30) Campaign for Vancouver International Film Festival
• Merits for the BCLC, Provincial Health Services Authority, E-Comm 9-1-1, Book Warehouse, Certified Management Accountants and TBWA\Vancouver (self-promotion)
“It was an exciting night for us and our clients” said Andrea Southcott, President of TBWA\Vancouver “It’s great to have this kind of recognition for our creative time in Canada’s most competitive creative market.”
A complete list of winners is available at: www.lotusawardsannual.com.
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