Vancity’s 2007 Brand Campaign, developed by TBWA\Vancouver, was the bronze winner of the Canadian Marketing Association Awards for the Brand Advertising category.
The national awards show recognizes outstanding marketing campaigns from the past year, efforts that produced top-notch measurable results and broke creative barriers.
Working under the tagline “We all profit”, the campaign included a variety of media: TV spots, a microsite, transit shelter ads, wild postings, a solar powered billboard and an innovative bike share program. Not only did the campaign capture Vancity’s unique personality, it achieved strong business results:
• Share of mind ad awareness for Vancity increased 23%, the highest level ever
• Likelihood to consider Vancity hit a record high, increasing 8% over 2006
• Brand personality attributes saw an increase of 3-5% each quarter
A complete list of winners is available at: www.the-cma.org/awards/awards.asp.
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