Nov 20, 2008

Canpages, TBWA\Vancouver launch online directory campaign

Canpages Inc. has launched a new campaign in Toronto promoting canpages.ca as the most advanced online directory. And how best to illustrate this claim? By featuring video or photography of commonly searched business categories and then filtering the images into computerized characters, also known as ASCII code.

The stylized imagery, developed by agency TBWA\Vancouver, utilizes magazines and online banners targeting web-savvy Torontonians. Canpages.ca offers visitors a unique experience of local, relevant, rich content and narrows options which allows people to find what they are looking for faster, and includes advanced search tools such as advertiser's videos and a map-based interface.

"We're excited about the campaign," said Olivier Vincent, President and CEO of Canpages. "The creative by TBWA\Vancouver clearly demonstrates that we are digitally innovative."