After a nation-wide agency search, TBWA\Vancouver has been awarded the Tourism Yukon business and assumed the Agency of Record (AOR) role on June 10, 2008.
TBWA\Vancouver was awarded the account after an intensive, three-step process that began in April of this year. Three other agencies were also shortlisted. Agency responsibilities include strategic planning, creative production and media planning and buying.
"We are thrilled to add a tourism account to our roster," said TBWA\Vancouver's Chief Strategic Officer, Jim Southcott, "And we are proud that it will be for the Yukon, a travel experience unlike any other in the world. It's also an account I'm very familiar with," said Southcott, who worked on the account from 1992 to 1994 when he was at BBDO Vancouver, "so I'm looking forward to returning to the North."
"We are excited to be working with TBWA\Vancouver," said Denny Kobayashi of Tourism Yukon. "Their passion for our business was clear from the start. We are confident that they will evolve our brand and take it to the next level."
TBWA will kick-start its relationship with their new client at a strategic planning session in Whitehorse in July. A new campaign is expected to run as early as this fall in Vancouver, Calgary and Edmonton.
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