After a wide-ranging agency search, BC Tree Fruits Ltd has awarded TBWA\Vancouver its business. Specifically the agency will re-brand the Ambrosia apple by re-positioning it as a premium product. Agency responsibilities will include brand and visual identity, creative, production and media buying. The campaign is scheduled for launch in fall 2008.
Based in Kelowna, BC Tree Fruits Ltd supplies central services to owner packing organizations and provides sales, marketing and promotional services under the B.C. Leaf brand. They also support their owner organizations in the areas of computer technology and systems, accounting, logistics, packaging and regulatory affairs.
For more information on BC Tree Fruits, please visit www.bctree.com.
