TBWA\Vancouver is thrilled to announce that they have been awarded the Okanagan Spring Brewery business and will assume the Agency of Record (AOR) role. Established in 1985 with a goal of offering an alternative to the mainstream beers of the region, Okanagan Spring is BC’s most popular craft beer.
“We are very excited to be working with the Okanagan Spring team. They're a great group of guys and the beer is excellent. But most importantly, there's a real opportunity to help them craft their brand story," said TBWA\Vancouver's Creative Director, Paul Little.
TBWA\Vancouver was awarded the account after a two-stage process that began in November 2008. Agency responsibilities will include strategic planning and creative production.
“We are very happy to have the chance to work with TBWA\Vancouver,” said Bryce Zurowski, Regional Vice-President of Okanagan Spring Brewery. “They’ve got an amazing track record in our category and their passion for our business was clear from the start. That, along with their proven ability to develop powerful voices for other local brands, was a winning combination."
TBWA will kick-start its relationship with their new client this month.
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