Strategy Magazine’s Creative report card was released as part of their February issue and TBWA\Vancouver performed well across the board. To create the report Strategy tallies up all the award wins for the previous year and ranks every agency, creative and client in the country. This year, TBWA\Vancouver is the 8th ranked agency out of 83 from across Canada. Additionally, the agency is listed as one of five up and comers highlighted in a special section in the report.
The success of TBWA\Vancouver in the Strategy report card is a reflection of the agency’s goal to do stellar, innovative work. It’s a team effort from all parts of the agency, including TBWA\Vancouver’s clients like the Vancouver International Film Festival VIFF, which ranked as the 4th most awarded client in Canada, and Okanagan Spring Brewery, which came in at 19th.
Fuelling this hugely successful year had by TBWA\Vancouver was creative Addie Gillespie, listed as Canada's 4th ranked copywriter and the 4th ranked art director. Other TBWA\Vancouver creatives listed include John Williamson who ranked 15th as art director, Mia Thomsett who ranked number 51st out of 227 writers, and Jeff Cheung who placed 107th out of 227 art directors. Finally, Paul Little was number 41 as a writer and the 8th ranked Creative Director in Canada.
Jan 7, 2011
Shots Magazine Features VIFF Campaign
The December 2010 issue of Shots features a write-up on TBWA\Vancouver’s campaign on behalf of the Vancouver International Film Festival (VIFF). Shots is one of the world’s leading creative publications, showcasing the best of what is being produced in global advertising , with a particular emphasis on innovation in film.
The article focuses on TBWA\Vancouver’s move away from producing individual 60-second cinema spots for the festival and instead creating a short film that was released non-linearly through the 16 days of the festival. The clips were then posted to the film’s website, thewardensixteen.com, where then can still be viewed.
Dec 2, 2010
Marketing names TBWA\Vancouver "Agency of the Year" finalist
TBWA\Vancouver is very pleased to have been included on Marketing Magazine’s list of top Canadian agencies. It’s the second year in a row that the agency has made the list, both times as the sole Western Canadian agency to make the cut.Marketing Magazine’s criteria in creating the list are innovation, business success and strong creative work. David Brown, Marketing’s managing editor, in his introduction to the list said "It has become axiomatic to say the industry is going through unprecedented change and because of that marketers are increasingly relying on media, PR, digital, experiential, and promotional experts to solve their marcom challenges."
Andrea Southcott, president of TBWA\Vancouver, said “We are thrilled with this recognition. We are included because we were one of a handful of Canadian agencies whose work on behalf of clients demonstrates that we have moved beyond traditional advertising approaches and fully embraced the new realities of the business. Marketing Magazine’s editorial staff consider work across a number of clients to arrive at their decision as to which agencies warrant recognition. And, the work that we are doing has demonstrated client results across traditional and non-traditional mediums, including social media, digital and content creation. We are very excited to have the work that we have done on behalf of our client partners recognized in this way.”
Dec 1, 2010
Media Innovation Awards awards TBWA\Vancouver Gold for YMCA
TBWA\Vancouver received Gold in the "Media Spend Under $250,000" category for its work on behalf of the YMCA of Greater Vancouver at the 2010 MIA Awards. The Media Innovation Awards is Canada's premier awards show recognizing excellence in the planning and buying of media. Now in its 11th year, the show honours the significant role media plays in the marketing mix and recognizes strategic and innovative media ideas.
Nov 12, 2010
TBWA\Vancouver wins fourth straight Best of Show at the Lotus Awards
November 12, 2010
- For Immediate Release -
TBWA\Vancouver wins fourth straight Best of Show at the Lotus Awards
The winners of the 2010 Lotus Advertising Awards were announced during the awards gala evening on November 10th. The Lotus Awards, hosted by the Advertising Agency Association of BC (AAABC), are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the fourth year in a row, TBWA\Vancouver received top honours for ‘Best of Show’, this year for work completed for YMCA of Greater Vancouver. The winning creative, wheredidcommunitygo, was an animated video that questions what has happened to our community. It highlights how disconnected people have become from one another and positions the YMCA as a place where community can be fostered.
“We’re incredibly proud to win for a campaign that made such a difference in our community, enabling the new Downtown Robert Lee YMCA to exceed the big goals it set for its inaugural membership drive.” Says Andrea Southcott, President, TBWA\Vancouver.
The YMCA campaign is a good example of how an agency looks for the most exciting thing that can be done to solve their client’s business problem. Rather than solely creating a traditional media approach, TBWA\ created a conversation around where community went using teaser wild postings and a viral web video.
“The YMCA does so much to strengthen the community and we wanted to actually demonstrate this rather than just tell people with traditional ads. So we built a provocative viral video people could share around and talk about; we went out on the streets with branded yoga mats as wild postings; and we had teams playing ping pong and foosball with the public around the city.” says Paul Little, Creative Director, TBWA\Vancouver.
This is great example of how social media is becoming more and more important at the forefront of campaign planning. The animation can be seen at http://www.wheredidcommunitygo.com/.
In total, TBWA\Vancouver won six Lotus awards for the following:
• Best of Show for YMCA
• (Gold the top award for the category) Best Public Service TV Single for YMCA
• (Gold) Best Other Interactive Digital for YMCA
• (Gold) Best Other Interactive Digital for CNIB (formerly Canadian National Institute for the Blind). This is the first award show with for CNIB since their rebranding and re-entry into the advertising market.
• (Gold) Best Social Media Campaign for Okanagan Spring Brewery
• (Gold) Best use of non-traditional media for Tourism Yukon
• (Merit -the second highest level of distinction) for Certified Management Accountants (CMA)
In addition to Lotus, TBWA\Vancouver received recognition at other prestigious awards shows in the past week – FWA.com, London International Awards, and Advertising and Design Club of Canada (ADCC). The Favorite Website Awards (thefwa.com) featured TBWA’s thewardensixteen.com website for the Vancouver International Film Festival. The FWA is the world’s leading website recognition site, receives over 3 million visits per month, and recognizes the very best in cutting edge web design, At the London International Awards, TBWA\ won Silver for their Vancouver International Film Festival trailer "Subtitles"; at the ADDC Awards, they captured two gold, two silvers, and seven merits.
Contact:
Andrea Southcott, President, andrea.southcott@tbwavan.com
Paul Little, Creative Director, paul.little@tbwavan.com
604-669-4444
http://www.tbwavan.com/
- For Immediate Release -
TBWA\Vancouver wins fourth straight Best of Show at the Lotus Awards
The winners of the 2010 Lotus Advertising Awards were announced during the awards gala evening on November 10th. The Lotus Awards, hosted by the Advertising Agency Association of BC (AAABC), are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the fourth year in a row, TBWA\Vancouver received top honours for ‘Best of Show’, this year for work completed for YMCA of Greater Vancouver. The winning creative, wheredidcommunitygo, was an animated video that questions what has happened to our community. It highlights how disconnected people have become from one another and positions the YMCA as a place where community can be fostered.
“We’re incredibly proud to win for a campaign that made such a difference in our community, enabling the new Downtown Robert Lee YMCA to exceed the big goals it set for its inaugural membership drive.” Says Andrea Southcott, President, TBWA\Vancouver.
The YMCA campaign is a good example of how an agency looks for the most exciting thing that can be done to solve their client’s business problem. Rather than solely creating a traditional media approach, TBWA\ created a conversation around where community went using teaser wild postings and a viral web video.
“The YMCA does so much to strengthen the community and we wanted to actually demonstrate this rather than just tell people with traditional ads. So we built a provocative viral video people could share around and talk about; we went out on the streets with branded yoga mats as wild postings; and we had teams playing ping pong and foosball with the public around the city.” says Paul Little, Creative Director, TBWA\Vancouver.
This is great example of how social media is becoming more and more important at the forefront of campaign planning. The animation can be seen at http://www.wheredidcommunitygo.com/.
In total, TBWA\Vancouver won six Lotus awards for the following:
• Best of Show for YMCA
• (Gold the top award for the category) Best Public Service TV Single for YMCA
• (Gold) Best Other Interactive Digital for YMCA
• (Gold) Best Other Interactive Digital for CNIB (formerly Canadian National Institute for the Blind). This is the first award show with for CNIB since their rebranding and re-entry into the advertising market.
• (Gold) Best Social Media Campaign for Okanagan Spring Brewery
• (Gold) Best use of non-traditional media for Tourism Yukon
• (Merit -the second highest level of distinction) for Certified Management Accountants (CMA)
In addition to Lotus, TBWA\Vancouver received recognition at other prestigious awards shows in the past week – FWA.com, London International Awards, and Advertising and Design Club of Canada (ADCC). The Favorite Website Awards (thefwa.com) featured TBWA’s thewardensixteen.com website for the Vancouver International Film Festival. The FWA is the world’s leading website recognition site, receives over 3 million visits per month, and recognizes the very best in cutting edge web design, At the London International Awards, TBWA\ won Silver for their Vancouver International Film Festival trailer "Subtitles"; at the ADDC Awards, they captured two gold, two silvers, and seven merits.
Contact:
Andrea Southcott, President, andrea.southcott@tbwavan.com
Paul Little, Creative Director, paul.little@tbwavan.com
604-669-4444
http://www.tbwavan.com/
Nov 8, 2010
VIFF website is FWA site of the day
November 8, 2010
TBWA\Vancouver’s The Warden 16 is Featured on Favourite Website Awards
thewardensixteen.com, TBWA\Vancouver’s website promoting the Vancouver International Film Festival, is featured on the homepage of the prestigious Favourite Website Awards (thefwa.com) today. FWA’s mission is to showcase the latest and best cutting edge creative. Based in England, the FWA site receives over 3 million visits per month and is the world’s leading website recognition site.
During the sixteen days of the Vancouver International Film Festival (VIFF) this year, the trailers were presented as a short film called The Warden 16. This year’s trailers challenged VIFF goers to actively participate in piecing the story together over the sixteen days of the festival by visiting an interactive website called thewardensixteen.com.
“We pride ourselves on creating exciting experiences. And this year's VIFF work is one of our most exciting and most ambitious projects to date. Having it rewarded by the prestigious FWA awards makes all the hard work worth it,” says Paul Little, Creative Director.
This press release, making of photos, trailers and screen grabs posted each day are available at thewardensixteen.com.
Contact: Andrea Southcott: President TBWA\Vancouver
Paul Little: Creative Director TBWA\Vancouver
(604) 669-4444
http://www.tbwavan.com/
TBWA\Vancouver’s The Warden 16 is Featured on Favourite Website Awards
thewardensixteen.com, TBWA\Vancouver’s website promoting the Vancouver International Film Festival, is featured on the homepage of the prestigious Favourite Website Awards (thefwa.com) today. FWA’s mission is to showcase the latest and best cutting edge creative. Based in England, the FWA site receives over 3 million visits per month and is the world’s leading website recognition site.
During the sixteen days of the Vancouver International Film Festival (VIFF) this year, the trailers were presented as a short film called The Warden 16. This year’s trailers challenged VIFF goers to actively participate in piecing the story together over the sixteen days of the festival by visiting an interactive website called thewardensixteen.com.
“We pride ourselves on creating exciting experiences. And this year's VIFF work is one of our most exciting and most ambitious projects to date. Having it rewarded by the prestigious FWA awards makes all the hard work worth it,” says Paul Little, Creative Director.
This press release, making of photos, trailers and screen grabs posted each day are available at thewardensixteen.com.
Contact: Andrea Southcott: President TBWA\Vancouver
Paul Little: Creative Director TBWA\Vancouver
(604) 669-4444
http://www.tbwavan.com/
Sep 27, 2010
VIFF Warden 16 featured in the Globe and Mail
September 27, 2010
At the Vancouver film fest, even the trailers are art
By Marsha Lederman
From Tuesday's Globe and Mail
16 separate promotional spots will create, in essence, a short movie
In a world (continue in deep, breathy big-screen voice-over) where trailers are more than introductions to movies, where intelligent, engaged filmgoers demand more from their pre-film cinema experience than your average 60-second promotional spot, one festival stands alone.
This year's Vancouver International Film Festival promises innovation not just in the features, documentaries and shorts it will screen, but in its trailers.
Rather than run the same three or four trailers before each screening, creative agency TBWA is producing 16 separate trailers - one for each day of the festival - that together tell one story, creating, in essence, a short film.
"We've had some tremendous success over the last few years and thought, 'What can we do to change it up this year?' " says Paul Little, TBWA's creative director in Vancouver. "And we started thinking, 'What if we actually created a film ourselves? It's for a film festival, so what if we created a film and we asked people to try to figure out what they're watching?' "
TBWA has been producing VIFF's trailers for 12 years to great acclaim. Last year's comedic An Open Mind is Advised campaign, which played off the obscurity and quirkiness of festival-friendly independent films, won a Bronze Lion at Cannes this past summer.
"They like pushing the envelope, and there's been a few times in the past when we've said, 'Can't you do something a little simpler?' " festival director Alan Franey says. "But they seem to really get a lot of recognition both from our audience and from their peers in the advertising community; they've won a lot of awards for their work with us over the years, so we're loath to neutralize their creativity and shackle them with doing something too conventional."
Neither Franey nor Little has heard of this being done elsewhere.
Little and his team crafted a story about a prison warden and divided it into 16 scenes. The first, available online [http://thewardensixteen.com], shows a man leaving a motel room, slowly walking to his pickup truck, getting in, slumping over the steering wheel, distraught, and finally exploding into a scream.
It offers no real clue to the story, other than a clear indication that this is no comedy. To make matters more interesting/confusing/exciting, TBWA has decided to release the scenes non-linearly: That first scene, as it turns out, is actually the last scene in the trailer-film.
Little says contemporary television has served as a model for the project. "With HBO and shows like 24, a lot of people are watching series over time. You'll watch a TV show and the characters aren't explained and you have to figure it out as you go and it doesn't get wrapped up in one episode; it runs over a whole period of time. We thought that's kind of interesting; we have a captive audience over the 16 days of the film festival and they're obviously a savvy, film-loving group and we thought maybe we could film something that doesn't wrap up into a self-contained little segment. And when we thought of that, we thought, well, that's really interesting - to almost confuse people in a way."
The Internet is a key to making this less confusing. The hope is that curious audience members will go online to watch the scenes that have already been released (at thewardensixteen.com). Each trailer/scene will be available online a day after it plays in theatres.
Little says the campaign may even have a positive impact at the box office. "In the best-case scenario, these are little ads for the festival, so ideally people will get so intrigued, they'll go see more films."
Franey isn't sure if that will happen, but he clearly has faith in the company; he hasn't seen the completed film and doesn't even know the plot.
"It's a bit of a risk," he says. "The saving grace is that they're brief and it's rather elliptical when you're sitting down and you're preparing for a film anyway. The curtain opens up, it's all new for everyone, people don't really have very concrete expectations of what they're seeing because the films are all new. So it's kind of the spirit of the festival: exploration and experimentation."
The Vancouver International Film Festival runs Sept. 30 to Oct. 15 (www.viff.org).
At the Vancouver film fest, even the trailers are art
By Marsha Lederman
From Tuesday's Globe and Mail
16 separate promotional spots will create, in essence, a short movie
In a world (continue in deep, breathy big-screen voice-over) where trailers are more than introductions to movies, where intelligent, engaged filmgoers demand more from their pre-film cinema experience than your average 60-second promotional spot, one festival stands alone.
This year's Vancouver International Film Festival promises innovation not just in the features, documentaries and shorts it will screen, but in its trailers.
Rather than run the same three or four trailers before each screening, creative agency TBWA is producing 16 separate trailers - one for each day of the festival - that together tell one story, creating, in essence, a short film.
"We've had some tremendous success over the last few years and thought, 'What can we do to change it up this year?' " says Paul Little, TBWA's creative director in Vancouver. "And we started thinking, 'What if we actually created a film ourselves? It's for a film festival, so what if we created a film and we asked people to try to figure out what they're watching?' "
TBWA has been producing VIFF's trailers for 12 years to great acclaim. Last year's comedic An Open Mind is Advised campaign, which played off the obscurity and quirkiness of festival-friendly independent films, won a Bronze Lion at Cannes this past summer.
"They like pushing the envelope, and there's been a few times in the past when we've said, 'Can't you do something a little simpler?' " festival director Alan Franey says. "But they seem to really get a lot of recognition both from our audience and from their peers in the advertising community; they've won a lot of awards for their work with us over the years, so we're loath to neutralize their creativity and shackle them with doing something too conventional."
Neither Franey nor Little has heard of this being done elsewhere.
Little and his team crafted a story about a prison warden and divided it into 16 scenes. The first, available online [http://thewardensixteen.com], shows a man leaving a motel room, slowly walking to his pickup truck, getting in, slumping over the steering wheel, distraught, and finally exploding into a scream.
It offers no real clue to the story, other than a clear indication that this is no comedy. To make matters more interesting/confusing/exciting, TBWA has decided to release the scenes non-linearly: That first scene, as it turns out, is actually the last scene in the trailer-film.
Little says contemporary television has served as a model for the project. "With HBO and shows like 24, a lot of people are watching series over time. You'll watch a TV show and the characters aren't explained and you have to figure it out as you go and it doesn't get wrapped up in one episode; it runs over a whole period of time. We thought that's kind of interesting; we have a captive audience over the 16 days of the film festival and they're obviously a savvy, film-loving group and we thought maybe we could film something that doesn't wrap up into a self-contained little segment. And when we thought of that, we thought, well, that's really interesting - to almost confuse people in a way."
The Internet is a key to making this less confusing. The hope is that curious audience members will go online to watch the scenes that have already been released (at thewardensixteen.com). Each trailer/scene will be available online a day after it plays in theatres.
Little says the campaign may even have a positive impact at the box office. "In the best-case scenario, these are little ads for the festival, so ideally people will get so intrigued, they'll go see more films."
Franey isn't sure if that will happen, but he clearly has faith in the company; he hasn't seen the completed film and doesn't even know the plot.
"It's a bit of a risk," he says. "The saving grace is that they're brief and it's rather elliptical when you're sitting down and you're preparing for a film anyway. The curtain opens up, it's all new for everyone, people don't really have very concrete expectations of what they're seeing because the films are all new. So it's kind of the spirit of the festival: exploration and experimentation."
The Vancouver International Film Festival runs Sept. 30 to Oct. 15 (www.viff.org).
Sep 16, 2010
Jerome Leclere joins TBWA\Vancouver
TBWA\Vancouver is pleased to announce the addition of Jerome Leclere to the creative team.
A native of France, Jerome brings with him a passion for strategic web development and a keen eye for digital creativity. With a background in both design and coding, Jerome has expertise not only from the perspective of an artist, but also understands the importance of user experience and the technical aspect of web development. Previously, while at EURO RSCG in Paris, Jerome worked with clients including Vichy and Carrefour. Since moving to Canada in 2009 Jerome has worked with Switch Interactive and Noise Digital, developing digital marketing programs for brands including Tic Tac, Listerine, Band-Aid, K-Y, Playstation, Canadian Direct Insurance, and the Credit Unions of BC.
“I’m very excited to be joining TBWA\Vancouver.” says Jerome “I love how they’re bringing digital thinking into everything they do. It’s great to be a part of an organization that gets the changing ways that consumers are connecting with brands.”
“The addition of Jerome to our team is another step to making us a more exciting agency” says Paul Little, Creative Director. “We’re bringing innovation to everything we do for our clients and his unique outlook and understanding of all things digital is going to help us stay out front.”
A native of France, Jerome brings with him a passion for strategic web development and a keen eye for digital creativity. With a background in both design and coding, Jerome has expertise not only from the perspective of an artist, but also understands the importance of user experience and the technical aspect of web development. Previously, while at EURO RSCG in Paris, Jerome worked with clients including Vichy and Carrefour. Since moving to Canada in 2009 Jerome has worked with Switch Interactive and Noise Digital, developing digital marketing programs for brands including Tic Tac, Listerine, Band-Aid, K-Y, Playstation, Canadian Direct Insurance, and the Credit Unions of BC.
“I’m very excited to be joining TBWA\Vancouver.” says Jerome “I love how they’re bringing digital thinking into everything they do. It’s great to be a part of an organization that gets the changing ways that consumers are connecting with brands.”
“The addition of Jerome to our team is another step to making us a more exciting agency” says Paul Little, Creative Director. “We’re bringing innovation to everything we do for our clients and his unique outlook and understanding of all things digital is going to help us stay out front.”
Aug 2, 2010
Recent Articles in The Globe and Mail (National Edition)
Read Andrea Southcott's (TBWA\Vancouver, President) most recent articles in The Globe and Mail.
August 2, 2010. Lessons from the world's best
Read Article
June 21, 2010. There's power in partnerships for your brand
Read Article
April 12, 2010. We still look to TV for those water-cooler moments
Download PDF
February 1, 2010. Wired for change should be marketers' mantra
Download PDF
November 16, 2009. Convergence at last: marketers get mobile
Download PDF
September 28, 2009. How to freshen your brand without wasting dollars
Download PDF
August 3, 2009. Sharpen the focus again on corporate social responsibility
Download PDF
July 6, 2009. Lessons in marketing courage from Cannes
Download PDF
June 8, 2009. In these times, creativity may be your most inspired tool
Download PDF
Apr 13, 2009. Even in a recession, it's worth being green
Download PDF
Mar 16, 2009. The value of value is the new consumer angle
Download PDF
Feb 16, 2009. Tough times need tough thinking from not-for-profits
Download PDF
Dec 8, 2008. Difficult times? Be sure to ask difficult questions
Download PDF
Nov 10, 2008. The perils of putting your brand in the hands of others.
Download PDF
Oct 13, 2008. Turbulent times bring creative marketing opportunities.
Download PDF
Sep 15, 2008. Olympic lessons for marketers - no matter your budget.
Download PDF
Jun 23, 2008. The art and science of maintaining, improving brand image.
Download PDF
May 26, 2008. Want to make a difference? Learn to drive social change.
Download PDF
Mar 31, 2008. Give your brand a human touch - enter the blogosphere.
Download PDF
August 2, 2010. Lessons from the world's best
Read Article
June 21, 2010. There's power in partnerships for your brand
Read Article
April 12, 2010. We still look to TV for those water-cooler moments
Download PDF
February 1, 2010. Wired for change should be marketers' mantra
Download PDF
November 16, 2009. Convergence at last: marketers get mobile
Download PDF
September 28, 2009. How to freshen your brand without wasting dollars
Download PDF
August 3, 2009. Sharpen the focus again on corporate social responsibility
Download PDF
July 6, 2009. Lessons in marketing courage from Cannes
Download PDF
June 8, 2009. In these times, creativity may be your most inspired tool
Download PDF
Apr 13, 2009. Even in a recession, it's worth being green
Download PDF
Mar 16, 2009. The value of value is the new consumer angle
Download PDF
Feb 16, 2009. Tough times need tough thinking from not-for-profits
Download PDF
Dec 8, 2008. Difficult times? Be sure to ask difficult questions
Download PDF
Nov 10, 2008. The perils of putting your brand in the hands of others.
Download PDF
Oct 13, 2008. Turbulent times bring creative marketing opportunities.
Download PDF
Sep 15, 2008. Olympic lessons for marketers - no matter your budget.
Download PDF
Jun 23, 2008. The art and science of maintaining, improving brand image.
Download PDF
May 26, 2008. Want to make a difference? Learn to drive social change.
Download PDF
Mar 31, 2008. Give your brand a human touch - enter the blogosphere.
Download PDF
Jul 21, 2010
Paul Little to judge Digital Marketing Awards
July 21, 2010 By Marketing staff
With the entry deadline only days away, the co-chairs for the 2010 Digital Marketing Awards have confirmed their jury.
Thirteen of the industry's best digital thinkers and doers will participate in the judging process for Marketing's annual awards show dedicated entirely to recognizing and celebrating the country's best digital marketing.
"The Digital Marketing Awards showcase Canada's best digital creative work and with the explosive growth of mobile platforms, this year's awards have never been more relevant," said Web2Mobile's Deborah Hall, who will co-chair the jury along with Philippe Meunier, chief creative officer at Sid Lee.
"Digital pioneers are finding even more opportunities to develop unique, compelling, multi-layered campaigns that resonate with today's uber-connected, on-the-go consumer," she said.
The jury includes:
• Robert Booth, head of interactive media planning for Bos
• Christina Brown, creative vice-president for CloudRaker
• Julie Marchesseault, account director for Nurun
• Pierre-Etienne Poulin, president at Mécano
• Jennifer Varvaresso, interactive creative director for Lg2
• Jordan Kay, director of e-commerce for National Money Mart
• Pema Hegan, partner and managing director for Rethink, Toronto
• Adam Oliveira, executive creative director for Quizative
• David Toner, director, brand marketing for CNET
• Jono Holmes, copywriter for Taxi Toronto
• Pete Breton, co-chief creative officer Cossette, Toronto
• Paul Little, creative director for TBWA\Vancouver
• Steve Savic, designer for Critical Mass
Earlier this year, the co-chairs decided to remove some categories from the 2010 competition "to make it easier to enter and simpler to judge," said Hall.
The Media, E-commerce and E-mail categories were dropped, while a few other categories were renamed to better represent their modern content.
The categories have been divided into three groups:
• Online Advertising: Distributed content
• Websites: Destination is the site, content is at the destination
• Other Digital Media: Ads or technology that does not fit into the traditional categories
"The Digital Marketing Awards promote the importance of digital developments and innovation, as we look toward a universally digital future," said Meunier. "Interactivity is no longer a discipline unto itself; it is an increasingly inherent and essential part of all disciplines, and signifies the way of the future."
To enter or for more information visit: MarketingMag.ca/dma/index.html.
The Digital Marketing Awards winners will be honoured Nov. 2 following the day-long Digital Day conference in Toronto, jointly organized by Marketing and the Canadian Marketing Association.
Jun 30, 2010
Second Cannes Lion Awarded
Jun 22, 2010
Cannes Lion awarded for BCLC campaign
TBWA\Vancouver won bronze for its work for the B.C. Lottery Corporation. Its "Boat" and "Pool" executions won as a campaign. Using the tag line "Scratch and Win," creative showed a boat and a pool meticulously illustrated in the scratchable grey surface of a scratch ticket. Read full article
Jun 16, 2010
National campaign for CNIB featured in Marketing
Featured in Marketing Magazine, June 15, 2010
CNIB sees beyond vision loss with help from TBWA
By Eve Lazarus
The Canadian National Institute for the Blind has launched a series of public service announcements featuring real clients who are blind or partially sighted and their stories of how CNIB helps in their day-to-day lives.
The national campaign includes print and television ads by TBWA\Vancouver shot in documentary-style format. The agency won the account late last summer.
In one, an attractive young woman is seen putting on make-up. "People will say things like who helps me get dressed in the morning and who feeds you," she says. "Relax I'm blind, big deal, what's the problem, I live an independent life and I can accomplish things that anybody else could." The tag line is "CNIB seeing beyond visual loss."
"The goal of the ads is to challenge widespread misconceptions about the impact of vision loss on the lives of people who are blind or partially sighted," said Tim Alcock, vice-president marketing and communications in a news release. "We want to show that with the CNIB's support, life doesn't have to stop after a diagnosis of vision loss and that people can fully participate in life."
Jim Southcott, chief strategic officer at TBWA, said in addition to focusing on those who already suffer from sight loss, the campaign targets a 35+ female with elderly parents who might be facing an increased risk of sight loss.
"We wanted to arm her with the information on what CNIB is all about in terms of providing education, advice, help and all aspects of dealing with sight loss and also the prevention of sight loss," he said.
CNIB sees beyond vision loss with help from TBWA
By Eve Lazarus
The Canadian National Institute for the Blind has launched a series of public service announcements featuring real clients who are blind or partially sighted and their stories of how CNIB helps in their day-to-day lives.
The national campaign includes print and television ads by TBWA\Vancouver shot in documentary-style format. The agency won the account late last summer.
In one, an attractive young woman is seen putting on make-up. "People will say things like who helps me get dressed in the morning and who feeds you," she says. "Relax I'm blind, big deal, what's the problem, I live an independent life and I can accomplish things that anybody else could." The tag line is "CNIB seeing beyond visual loss."
"The goal of the ads is to challenge widespread misconceptions about the impact of vision loss on the lives of people who are blind or partially sighted," said Tim Alcock, vice-president marketing and communications in a news release. "We want to show that with the CNIB's support, life doesn't have to stop after a diagnosis of vision loss and that people can fully participate in life."
Jim Southcott, chief strategic officer at TBWA, said in addition to focusing on those who already suffer from sight loss, the campaign targets a 35+ female with elderly parents who might be facing an increased risk of sight loss.
"We wanted to arm her with the information on what CNIB is all about in terms of providing education, advice, help and all aspects of dealing with sight loss and also the prevention of sight loss," he said.
Jun 2, 2010
May 27, 2010
Mar 27, 2010
Mar 26, 2010
Jen Mete moves to TBWA\Vancouver
TBWA\Vancouver is pleased to announce the addition of Jen Mete to the team.
Jen joins TBWA\Vancouver as Director of Integrated Production, where she will be responsible for all broadcast and digital development. She was most recently Head of Integrated Production at Saatchi & Saatchi and, before that, Broadcast Production Director at TAXI Toronto. As an established award-winning producer Jen has developed work for a variety of clients including Mini, Viagra, Molson, TELUS and Coca Cola.
“I’m thrilled to be joining the team at TBWA\Vancouver,” says Jen. “Their focus on creating ideas across a variety of media and their no-divisions silo free approach fits with my beliefs about how agencies should be evolving. I can’t wait to bring some of their ideas to life.”
“The addition of Jen to our team is a major step in helping us move towards our vision of simply creating the best stuff, whatever it may be, to help our clients meet their objectives,” says Paul Little, Creative Director. “Jen has the experience, ability and attitude to help us elevate our work. Plus, she’s just a great person whose enthusiasm is infectious.”
Jen joins TBWA\Vancouver as Director of Integrated Production, where she will be responsible for all broadcast and digital development. She was most recently Head of Integrated Production at Saatchi & Saatchi and, before that, Broadcast Production Director at TAXI Toronto. As an established award-winning producer Jen has developed work for a variety of clients including Mini, Viagra, Molson, TELUS and Coca Cola.
“I’m thrilled to be joining the team at TBWA\Vancouver,” says Jen. “Their focus on creating ideas across a variety of media and their no-divisions silo free approach fits with my beliefs about how agencies should be evolving. I can’t wait to bring some of their ideas to life.”
“The addition of Jen to our team is a major step in helping us move towards our vision of simply creating the best stuff, whatever it may be, to help our clients meet their objectives,” says Paul Little, Creative Director. “Jen has the experience, ability and attitude to help us elevate our work. Plus, she’s just a great person whose enthusiasm is infectious.”
Dec 8, 2009
TBWA\Vancouver wins Canadian Breast Cancer Foundation project
TBWA\Vancouver is very pleased to announce they have been awarded a project by the Canadian Breast Cancer Foundation BC/Yukon Region. On behalf of the Foundation, the agency will develop an awareness campaign targeting young women between the ages of 18 and 25 in BC and the Yukon.
"We are excited to be working with the Canadian Breast Cancer Foundation,” said Andrea Southcott, President of TBWA\Vancouver. “They set forth an interesting challenge: to reach an audience that is typically not included in breast cancer awareness campaigns. Our team pulled together some great ideas and we look forward to seeing them come to life.”
The agency was awarded the project on November 24th following a pitch process. Responsibilities will include strategic planning, social media strategy, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Janet Michell, Director, Communications & Public Education. “We were impressed by the insights they collected and the ideas they put together. The Young Women’s Breast Health Campaign is certain to be a success.”
TBWA\Vancouver expects the campaign to launch in early 2010.
"We are excited to be working with the Canadian Breast Cancer Foundation,” said Andrea Southcott, President of TBWA\Vancouver. “They set forth an interesting challenge: to reach an audience that is typically not included in breast cancer awareness campaigns. Our team pulled together some great ideas and we look forward to seeing them come to life.”
The agency was awarded the project on November 24th following a pitch process. Responsibilities will include strategic planning, social media strategy, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Janet Michell, Director, Communications & Public Education. “We were impressed by the insights they collected and the ideas they put together. The Young Women’s Breast Health Campaign is certain to be a success.”
TBWA\Vancouver expects the campaign to launch in early 2010.
Nov 24, 2009
TBWA\Vancouver announces new MD, promotes Stefan Hawes
Andrea Southcott, President of TBWA\Vancouver, is pleased to announce the appointment of Stefan Hawes as Managing Director for the agency.
Previously, Hawes was Director of Client Services for TBWA\Vancouver. During his tenure, the agency added a depth of talent to the account service team and has successfully won several new accounts, including Okanagan Spring Brewery, the CNIB and the BC Egg Marketing Board. And this year, both Marketing and Strategy magazines shortlisted TBWA\Vancouver for their agency of the year in Canada competitions – TBWA\Vancouver was the only agency west of Toronto on Marketing Magazine’s list.
Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies, as well as his client-side experience, has helped ensure that clients get focused and creative business solutions.
“We are very pleased to announce Stefan’s promotion,” said Andrea Southcott, President of TBWA\Vancouver. “His vision and passion for the business have helped us earn our recognition as one of Canada’s top agencies.”
Previously, Hawes was Director of Client Services for TBWA\Vancouver. During his tenure, the agency added a depth of talent to the account service team and has successfully won several new accounts, including Okanagan Spring Brewery, the CNIB and the BC Egg Marketing Board. And this year, both Marketing and Strategy magazines shortlisted TBWA\Vancouver for their agency of the year in Canada competitions – TBWA\Vancouver was the only agency west of Toronto on Marketing Magazine’s list.
Stefan has a long history of brand building and retail marketing while at Coastal Contacts, DDB Canada and Tribal DDB San Francisco. His background in both traditional and interactive agencies, as well as his client-side experience, has helped ensure that clients get focused and creative business solutions.
“We are very pleased to announce Stefan’s promotion,” said Andrea Southcott, President of TBWA\Vancouver. “His vision and passion for the business have helped us earn our recognition as one of Canada’s top agencies.”
Nov 5, 2009
TBWA\Vancouver wins third straight Best of Show at the Lotus Awards
On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).
The spot also won the Gold Lotus Award (the top award for the category) for Best TV or Cinema (Over :30) Single.
“Considering the quality of the creative that comes out of Vancouver, it's especially gratifying to have won Best of Show for the third year in a row,” said Paul Little, Creative Director for TBWA\Vancouver.
In total, TBWA\Vancouver won eight Gold Lotus Awards for:
• Best of Show for VIFF
• Best TV or Cinema (Over :30) Single for VIFF
• Best Newspaper Campaign for BCLC
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best Outdoor Single for BCLC
• Best Outdoor Campaign for BCLC
• Best Multimedia Campaign for BCLC
• Best Media Use for BCLC
A complete list of winners is available at: www.lotusawardsannual.com
For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).
The spot also won the Gold Lotus Award (the top award for the category) for Best TV or Cinema (Over :30) Single.
“Considering the quality of the creative that comes out of Vancouver, it's especially gratifying to have won Best of Show for the third year in a row,” said Paul Little, Creative Director for TBWA\Vancouver.
In total, TBWA\Vancouver won eight Gold Lotus Awards for:
• Best of Show for VIFF
• Best TV or Cinema (Over :30) Single for VIFF
• Best Newspaper Campaign for BCLC
• Best TV or Cinema (:30 or Less) Single for BCLC
• Best Outdoor Single for BCLC
• Best Outdoor Campaign for BCLC
• Best Multimedia Campaign for BCLC
• Best Media Use for BCLC
A complete list of winners is available at: www.lotusawardsannual.com
Nov 4, 2009
TBWA\Vancouver sole western agency named to Marketing Magazine’s Top Ten Advertising Agencies list
TBWA\Vancouver, which became 100% locally owned just over two years ago, has been named one of Canada’s Top Ten Advertising Agencies for 2009 by Marketing Magazine. The agency is the only one west of Ontario to be included. Citing the challenging economic environment agencies faced in the last year, Marketing Magazine said that agencies that made it to the top of their list demonstrated “bold steps in response to the recession”, “breakthrough campaigns” and impressive growth.
In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.
With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.
“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”
Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)
In the last year TBWA\Vancouver added significant new business including Okanagan Spring Brewery, the YMCA of Greater Vancouver, the IOC, Canadian National Brewers, CNIB and the BC Egg Marketing Board. In additional, TBWA\Vancouver’s work on behalf of clients including BCLC, Vancity, and Vancouver International Film Festival was recognized both across Canada and globally.
With a focus on providing unique and exciting creative solutions to their clients’ business challenges, TBWA\Vancouver was a great fit for this year’s Marketing list, which featured a group of agencies taking less traditional approaches to problem solving. For example, this year TBWA\Vancouver launched its own set of fun and engaging ecobags. Then the agency generated demand through a social media outreach strategy that was picked up on blogs around the world, resulting in sales from Australia to the UK.
“Our whole team is excited to the recognized as one of Canada’s top agencies” said Agency President Andrea Southcott, “it’s a great validation of the exciting work we’ve done in partnership with our clients this year.”
Links to Creative Samples:
Ecobags (PDF)
BCLC Super7 (PDF)
Tourism Yukon (PDF) (Microsite)
OSB (Web)
Oct 5, 2009
TBWA New AOR for British Columbia Egg Marketing Board (BCEMB)
TBWA\Vancouver is pleased to announce that they have been chosen as Agency of Record (AOR) for the British Columbia Egg Marketing Board (BCEMB).
"We are thrilled to be working with the BCEMB,” said Andrea Southcott, President of TBWA\Vancouver. “They’re a group that is very open to new and innovative ways of doing things. It’s a strategic and creative opportunity that we are excited to take on.”
The agency was awarded the business on September 21st following a month long pitch process. Responsibilities will include strategic planning, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Grace Cho, Communications and Marketing Coordinator for BCEMB. “We are impressed by their depth of consumer understanding and their strategic acumen. We look forward to applying that and their creative capabilities to our business.”
"We are thrilled to be working with the BCEMB,” said Andrea Southcott, President of TBWA\Vancouver. “They’re a group that is very open to new and innovative ways of doing things. It’s a strategic and creative opportunity that we are excited to take on.”
The agency was awarded the business on September 21st following a month long pitch process. Responsibilities will include strategic planning, creative development, production, and media planning and buying.
“We are really happy to start working with TBWA\Vancouver,” says Grace Cho, Communications and Marketing Coordinator for BCEMB. “We are impressed by their depth of consumer understanding and their strategic acumen. We look forward to applying that and their creative capabilities to our business.”
Sep 4, 2009
A tour of the Canadian cinematic circuit
Published: Friday, September 04, 2009
Chris Knight, Weekend National Post / Art Section
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The Vancouver International Film Festival begins on Oct. 1 and won't release its lineup until Sept. 9 (with a sneak preview guide out the day before), but for a flavour of the festival one need only check out the faux trailers from last year's event, available at youtube.com/user/VIFF08.
"Thanks to all the people who asked the first question at the director Q&A sessions," one of the mock-serious trailers begins. "Courageously breaking the uncomfortable silence, even though you kind of hate the way your voice sounds and there's always a chance you'll butcher that foreign director's name or ask a question that makes you sound stupid. But you stepped up and diffused the awkward bomb for everyone in the room."
Another trailer cuts right to the chase. "Thanks to all the people who waited in the rush line. Especially if you were the first to be denied." It isn't every festival that publicly praises those who showed up and didn't even get in.
Chris Knight, Weekend National Post / Art Section
--
-
The Vancouver International Film Festival begins on Oct. 1 and won't release its lineup until Sept. 9 (with a sneak preview guide out the day before), but for a flavour of the festival one need only check out the faux trailers from last year's event, available at youtube.com/user/VIFF08.
"Thanks to all the people who asked the first question at the director Q&A sessions," one of the mock-serious trailers begins. "Courageously breaking the uncomfortable silence, even though you kind of hate the way your voice sounds and there's always a chance you'll butcher that foreign director's name or ask a question that makes you sound stupid. But you stepped up and diffused the awkward bomb for everyone in the room."
Another trailer cuts right to the chase. "Thanks to all the people who waited in the rush line. Especially if you were the first to be denied." It isn't every festival that publicly praises those who showed up and didn't even get in.
Aug 17, 2009
TBWA\Vancouver hired as agency partner for CNIB
TBWA\Vancouver was selected by CNIB as its agency partner to support the vision health and services charity in taking its brand marketing strategies in a bold new direction.
Together they will work to improve public awareness of CNIB and the broad range of services it offers people living with vision loss, and attract new clients and supporters to the organization.
A June planning session kicked off strategy development work that will inform the charity’s brand marketing efforts going forward, including a possible nationwide campaign later in the fall.
Jim Southcott, TBWA\Vancouver’s chief strategic officer, is excited to add CNIB to the agency’s roster of charitable organizations, and is particularly thrilled about being able to work with them at a national level.
“In this competitive market, you have to be truly creative to get people to change their habits and give to a good cause. We are looking forward to taking CNIB’s brand to a new level and making some noise,” said Southcott.
“Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life,” said Tim Alcock, Vice President, Marketing and Communications, CNIB. “We look forward to working with the TBWA team to enhance CNIB’s profile in the community and highlight the vital role we play in transforming people’s lives every day.”
Together they will work to improve public awareness of CNIB and the broad range of services it offers people living with vision loss, and attract new clients and supporters to the organization.
A June planning session kicked off strategy development work that will inform the charity’s brand marketing efforts going forward, including a possible nationwide campaign later in the fall.
Jim Southcott, TBWA\Vancouver’s chief strategic officer, is excited to add CNIB to the agency’s roster of charitable organizations, and is particularly thrilled about being able to work with them at a national level.
“In this competitive market, you have to be truly creative to get people to change their habits and give to a good cause. We are looking forward to taking CNIB’s brand to a new level and making some noise,” said Southcott.
“Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life,” said Tim Alcock, Vice President, Marketing and Communications, CNIB. “We look forward to working with the TBWA team to enhance CNIB’s profile in the community and highlight the vital role we play in transforming people’s lives every day.”
Jun 5, 2009
Mia Thomsett joins TBWA\Vancouver
TBWA\Vancouver is pleased to announce the addition of award-winning copywriter Mia Thomsett to the creative team.
Mia, a Vancouver native, has returned home after spending the past few years in Toronto working with John St. While there she worked on a variety of clients and across all media. Mia recently collected a One Show Interactive Pencil for client War Child Canada, the same client for which she won a Pencil last year as well.
“I’m very excited about joining the team at TBWA\Vancouver,” say Mia “They’ve got a great perspective on where this business is going and they’re doing the kind of work that I want to be a part of.”
With a relatively small staff but a growing client list including BC Lotteries, Tourism Yukon and Okanagan Spring Brewery Mia adds greater depth to the agency’s creative roster. "We're building the department around people like Mia," says Paul Little, Creative Director at TBWA\Vancouver. "She's smart, innovative and down-to-earth. We're thrilled to have her on the team."
Mia, a Vancouver native, has returned home after spending the past few years in Toronto working with John St. While there she worked on a variety of clients and across all media. Mia recently collected a One Show Interactive Pencil for client War Child Canada, the same client for which she won a Pencil last year as well.
“I’m very excited about joining the team at TBWA\Vancouver,” say Mia “They’ve got a great perspective on where this business is going and they’re doing the kind of work that I want to be a part of.”
With a relatively small staff but a growing client list including BC Lotteries, Tourism Yukon and Okanagan Spring Brewery Mia adds greater depth to the agency’s creative roster. "We're building the department around people like Mia," says Paul Little, Creative Director at TBWA\Vancouver. "She's smart, innovative and down-to-earth. We're thrilled to have her on the team."
Jun 1, 2009
TBWA New AOR for YMCA of Greater Vancouver
TBWA\Vancouver is very pleased to announce that they have a new relationship with the YMCA of Greater Vancouver and will serve as Agency of Record (AOR) for their upcoming projects.
Working with TBWA, the YMCA of Greater Vancouver intends to reposition their brand as a hub for community activity, as well as to develop a consistent brand voice, look and feel. Specific projects include the launch of the new Robert Lee YMCA on Burrard Street in Vancouver, which will become a state-of-the-art health and fitness facility, child care and ‘centre of community’. This site will serve as an example of the diversity of YMCA programs and participants. All other YMCA facilities, including child care and camps, will be benefit from the new YMCA brand positioning.
"We are thrilled to be working with the YMCA team to help them build their brand in the Lower Mainland,” said Jim Southcott, Chief Strategic Officer for TBWA\Vancouver. “There is fairly low awareness currently of the pivotal role they play in strengthening the communities they operate in, and of the breadth of services they offer. We're looking forward to helping them change these perceptions and attract new members to the brand."
“Since 1886 the YMCA of Greater Vancouver has been strengthening children, families and communities through the provision of valuable health, recreation and social services. We are extremely excited to join forces with TBWA to build awareness of, and celebrate, the unique value the YMCA brings to the community,” commented Signi Solmundson, Senior Manager of Communications for the YMCA of Greater Vancouver.
TBWA\Vancouver expects to start rolling out the new brand look in the summer of 2009.
Working with TBWA, the YMCA of Greater Vancouver intends to reposition their brand as a hub for community activity, as well as to develop a consistent brand voice, look and feel. Specific projects include the launch of the new Robert Lee YMCA on Burrard Street in Vancouver, which will become a state-of-the-art health and fitness facility, child care and ‘centre of community’. This site will serve as an example of the diversity of YMCA programs and participants. All other YMCA facilities, including child care and camps, will be benefit from the new YMCA brand positioning.
"We are thrilled to be working with the YMCA team to help them build their brand in the Lower Mainland,” said Jim Southcott, Chief Strategic Officer for TBWA\Vancouver. “There is fairly low awareness currently of the pivotal role they play in strengthening the communities they operate in, and of the breadth of services they offer. We're looking forward to helping them change these perceptions and attract new members to the brand."
“Since 1886 the YMCA of Greater Vancouver has been strengthening children, families and communities through the provision of valuable health, recreation and social services. We are extremely excited to join forces with TBWA to build awareness of, and celebrate, the unique value the YMCA brings to the community,” commented Signi Solmundson, Senior Manager of Communications for the YMCA of Greater Vancouver.
TBWA\Vancouver expects to start rolling out the new brand look in the summer of 2009.
May 27, 2009
TBWA\Vancouver Wins at Bessies
TBWA\Vancouver was both a finalist and a winner at the 2009 Bessie Awards. The annual show, produced by the Television Bureau of Canada and the Broadcast Executives Society, honours outstanding TV ads from across the country.
The agency collected 2 Golds for work done on behalf of the Vancouver International Film Festival (VIFF), one for a single ad and one for the campaign. As well, writers Jon Murray and Addie Gillespie were honoured with a craft award for writing for their work on VIFF.
"It's a great relationship between the VIFF team and TBWA and a great relationship is always at the heart of good work," said creative director Paul Little. "It's a proud win for us."
As well, TBWA\Vancouver’s work for BCLC’s Set for Life campaign was a finalist for TV single and in the Integrated category.
For more information regarding the awards, go to The Bessies - 2009 Winners
Bessie Gold Single - VIFF "Over Analyzer"
Bessie Gold Campaign - VIFF "Seat Saver"
The agency collected 2 Golds for work done on behalf of the Vancouver International Film Festival (VIFF), one for a single ad and one for the campaign. As well, writers Jon Murray and Addie Gillespie were honoured with a craft award for writing for their work on VIFF.
"It's a great relationship between the VIFF team and TBWA and a great relationship is always at the heart of good work," said creative director Paul Little. "It's a proud win for us."
As well, TBWA\Vancouver’s work for BCLC’s Set for Life campaign was a finalist for TV single and in the Integrated category.
For more information regarding the awards, go to The Bessies - 2009 Winners
Bessie Gold Single - VIFF "Over Analyzer"
Bessie Gold Campaign - VIFF "Seat Saver"
May 14, 2009
James Pelletier joins TBWA\Vancouver
TBWA\Vancouver is pleased to announce that James Pelletier has joined the agency in a hybrid role as Account Director/Director Digital Strategy.
Most recently, James was with Tribal DDB. Working directly with TBWA\Vancouver’s clients, James will ensure that they get strong strategic thinking and focused creative solutions.
“James has a passion for the interactive space but he’s also a strong big-picture thinker,” says Stefan Hawes, Director of Client Services at TBWA\Vancouver. “With our ‘no silos’ approach where everyone works across all media, he was an ideal fit for our agency. Now he can provide interactive strategies across all our clients’ businesses, and also have a greater depth of engagement with a few key clients.”
We are delighted to welcome James to our team
Most recently, James was with Tribal DDB. Working directly with TBWA\Vancouver’s clients, James will ensure that they get strong strategic thinking and focused creative solutions.
“James has a passion for the interactive space but he’s also a strong big-picture thinker,” says Stefan Hawes, Director of Client Services at TBWA\Vancouver. “With our ‘no silos’ approach where everyone works across all media, he was an ideal fit for our agency. Now he can provide interactive strategies across all our clients’ businesses, and also have a greater depth of engagement with a few key clients.”
We are delighted to welcome James to our team
Feb 12, 2009
Second In The Annual Bestadsontv.com Rankings
TBWA\Vancouver Ranked Second in Canada in the 6th Annual Bestadsontv.com Rankings. The Best Ads Rankings rate the world's leading advertising agencies, clients and production companies according to the quality of their creative work during the year.
Canada ranked 7th globally and in Canada the rankings are as follows:
Canada ranked 7th globally and in Canada the rankings are as follows:
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